Lege is popular again! Spending 60 million to provide benefits for employees

In the past two years, the cross-border e-commerce industry has continued to be turbulent, and the e-commerce dividend effect brought by the epidemic is slowly weakening. Under the influence of the overall environment, many cross-border e-commerce companies have been reported to have laid off employees and closed down.

But at this time, some companies stepped forward and took the initiative to increase benefits for their employees.

Big deal! Lechuang spends 60 million yuan every year to improve employee meals

Recently, Xiang Lehong, chairman of Lechuang Holdings, posted on his WeChat Moments: Lechuang uses an annual nominal expenditure of 60 million yuan to provide employees with healthy meals and afternoon tea, which has sparked heated discussions in the circle.

It is understood that the net profit of Legg Group in the first half of this year was only 130 million yuan, but it is willing to spend 60 million yuan to improve the meals for its employees. What is the reason for such a big move?

In fact, Lejia Holdings' chairman Xiang Lehong is very serious about improving employee meals. Previously, Xiang Lehong posted a video titled "Xiang's Seafood Market Diary" on a social platform. In the video, Xiang Lehong said that in order to allow employees to eat fresh seafood, he would go to the seafood market in person at 2 a.m. to purchase goods.

According to employees of Lechuang, since the first half of this year, Lechuang's chairman Xiang Lehong has often mentioned brand building at meetings at all levels, and the company needs to comprehensively strengthen public relations, one of which is to improve employee meals. Xiang Lehong insists on the idea that only when the company treats employees well can employees better serve customers.

Leckey has always been generous in treating its employees. In July last year, it offered equity incentives to its employees worth nearly 30 million yuan.

According to the announcement released by Lechuang, Lechuang Holdings granted 1,486,825 restricted shares to 84 incentive targets that met the grant conditions at a grant price of RMB 13.68 per share, accounting for 0.82% of the company's current total share capital.

Among them, the incentive targets include the company's directors, deputy general managers, middle-level management and core backbone personnel. However, the key incentive targets are middle-level and core personnel, accounting for more than 96% of the incentive quota.

This also shows that Lechuang Holdings attaches great importance to middle-level and core personnel. At a time when cross-border talents are rapidly leaving, Lechuang's move can closely combine the interests of shareholders, companies, and operators, which is conducive to retaining and attracting talents, while also improving the company's competitiveness in the market and standardizing company management.

At that time, the stock price of Lechuang Holdings was 21.45 yuan per share. If employees purchased it at 13.68 yuan per share, it would be nearly half the price, which is equivalent to Lechuang distributing nearly 30 million yuan in benefits.

Go all out! Many big retailers are giving their employees salary increases, buying houses, and rewarding them with equity ...

In addition to equity incentives, Lechuang also provided tangible benefits, setting aside 3 million yuan to buy houses for employees.

In June of this year , Lechuang released an announcement about the company providing financial assistance to employees for purchasing houses. The announcement mentioned that through relevant proposals, it plans to set aside RMB 3 million for employee housing loans. After the amount is used, the loans returned by the employees and the unused amount will be used in a recycling manner for subsequent company employee housing loan applications.

It is understood that the scope of Lejia’s loan employees refers to full-time employees, who must have served the company and its branches and subsidiaries continuously for one year or more.

However, in addition to the above conditions, the borrowing employees must also have excellent work performance and excellent performance evaluation within the team, and the area where the loan is used to buy a house must also be recognized by the company.

The loan term for Leckey employees is most often no more than 5 years. If an employee leaves within 1 year, the loan interest rate is calculated at an annual rate of 8%; if an employee leaves within 1 to 3 years, the loan interest rate is calculated at an annual rate of 6%; if an employee leaves after 3 years, the loan interest rate is 0%.

And Lechuang is not the first company to lend money to its employees to buy houses.

In May of this year, Anker Innovations set aside 40 million yuan for employees to buy houses, capital turnover and other purposes.

Anker Innovations stated that in order to further improve the construction of the employee welfare system, attract core talents, continuously enhance the company's competitiveness, ensure the achievement of the company's medium- and long-term strategic plans, and at the same time ensure that the interests of the company's small and medium-sized investors are not harmed, it has specially formulated the "Employee Loan Management Measures" to standardize the application, approval and execution management of employee loan benefits.

This loan method is applicable to personnel in important positions of Anker Innovations and its domestic and overseas holding subsidiaries. The loan purposes mainly include: to attract core talents; to buy houses for company employees; to pay for medical expenses for major diseases and accidents of employees or their immediate family members; and other approved fund turnover purposes.

The total loan amount provided by Anker Innovations to its employees is RMB 40 million. In principle, the total loan amount for a single employee shall not exceed the total pre-tax salary of the employee in the year of the first loan.

Another big seller, UGREEN Technology, is also quite generous in rewarding its employees.

In 2021, UGREEN Technology distributed 33.33 million yuan of equity to its employees, an increase of 24.0493 million yuan compared to 9.2877 million yuan in 2020.

At the same time, UGREEN Technology is generous in its employee salaries and bonuses.

According to data released by UGREEN Technology, the company's employee salaries in 2021 were 105 million yuan, accounting for 18% of total revenue. This figure was only 61.45 million yuan in 2020, an increase of 43.57 million yuan in just one year.

The main reason is that this year, GreenLink Technology increased the salaries and bonuses of some positions in the company. GreenLink Technology is willing to spend 43.57 million to increase the salaries and bonuses of its employees, which is really enviable.

Whether it is equity incentives or providing housing purchase funds, these reflect on another level that large-scale sales companies have relatively considerable revenue and profits.

According to the financial report data for the first three quarters disclosed by Lechuang, as of the end of September, Lechuang's revenue this year has exceeded 2.3 billion yuan, an increase of 10.1% over the same period last year. Among them, the profit attributable to shareholders of the listed company was 158 million yuan, a year-on-year increase of 28.12%.

Behind the stable development of performance, Leckey has reaped the benefits of the healthy office concept, and the penetration rate of its linear drive products has continued to rise.

Anker Innovations' total operating revenue in the first three quarters of 2022 reached 9.537 billion yuan, a year-on-year increase of 13.2%, and its net profit was 830 million yuan, a year-on-year increase of 28.6%.

With its strong business growth capabilities, Anker Innovations has become increasingly favored by the market, and its market value has continued to rise. The company's current market value has exceeded 21 billion yuan.

In the first half of this year, Green Link Technology's half-year revenue was 1.803 billion yuan, with an average annual compound growth rate of nearly 30% in the first three years, and a net profit of 130 million yuan.

The sales amount of UGREEN Technology on various platforms has been on the rise, and the sales of its main business on the Amazon platform reached 580 million yuan.

Talent is the key factor for the stable development of an enterprise. Many successful enterprises have tried their best to retain talents. These big sellers have taken the initiative to invest and provide various supports for core employees, which to a certain extent also proves their sincerity in retaining talents. At the same time, increasing investment in employee benefits can also fully mobilize the enthusiasm and creativity of employees, which will greatly promote the future development of the enterprise.

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