Crocs are popular all over the world, and Crocs' e-commerce revenue in the United States has soared by 92%!

Recently, Crocs , a well-known American hole shoes and sports leisure shoe company, released its fourth-quarter results, setting a record for the highest revenue and adjusted operating profit in history.

Crocs sales increased 56.5%

In the fourth quarter ended December 31, Crocs sales increased 56.5% to $411.5 million from $263 million in the same period last year .

Crocs sold 18.9 million pairs of shoes, up 37.7% from the fourth quarter of last year.

This growth came mainly from the Americas and EMEA, with digital channels growing fastest .

“ Our brand had very strong momentum late in 2020 , and we look forward to an excellent 2021 with accelerating revenue as we invest in digital, China and our supply chain to support future growth, ” Crocs Chief Executive Andrew Rees said on a call with analysts .

E-commerce revenue in the Americas jumped 125%

From a regional perspective, the Americas saw strong performance growth , with revenue increasing 99.2% to $310.3 million.

Retail revenue in the Americas region grew 54.4% as e-commerce jumped 125% due to increased traffic and conversions . Wholesale prices rose 130.5%, higher than expected, driven by online sales on crocs.com and third-party websites, as well as retail price increases at the top 20 global merchant partners.

" Our performance in the U.S. was strong as we focused on driving relevance with consumers through iconic products and innovative marketing , " said Anne Mehlman , executive vice president and chief financial officer .

In Asia, fourth quarter revenue was $51.8 million, down 19.5% year-over-year. Strong e-commerce growth of 19.2% was offset by lower distributor sales as the coronavirus lockdown severely disrupted the Indian wholesale market. India is expected to return to growth in 2021, with South Korea continuing to lead the way .

Revenue in the EMEA region increased 14.9% from the fourth quarter of last year to $49.4 million, as a 10.8% wholesale increase and a 53.8% e-commerce growth were offset by a decline in retail sales due to store closures caused by the pandemic .

Global e-commerce revenue surges 92%

From a global channel perspective, e-commerce grew 92% in the quarter , marking the 15th consecutive quarter of double-digit e-commerce revenue growth for Crocs. Overall digital business, including owned and third-party e-commerce, grew 87% and accounted for 41% of sales in the fourth quarter, compared to 34% last year.

“Longer term, we believe that our digital presence on our website and partner sites will allow us to serve our customers in their preferred channels and continue to maintain a competitive advantage relative to other footwear brands, ” Rees said.

Clogs sales strong

From a product perspective, sales of clogs were strong in 2020 , up 33% year-over-year and accounting for 72% of total footwear revenue, compared with 60% in 2019.

Sandal revenue fell 19% and accounted for 18% of footwear sales, compared with 25% last year. Jibbitz sales accelerated, nearly doubling for the year.

Rees said: "Digitalization is a top priority and in 2021 we will invest in personalizing the global consumer journey to communicate differently and more effectively with our diverse consumer base. We are also investing in people, technology and supply chain infrastructure to support high levels of growth for the foreseeable future."

Globally, Crocs is seeing strong sales across its product lines, with Crocs expected to continue to outsell sandals this year. Similarly, Jibbitz is also expected to have a strong year.

"We are even more confident now in the strength of the Crocs brand and its long-term growth potential than we were a year ago, " Rees said.

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