Annual revenue exceeds $1 billion, and Yeti in the United States is making a fortune

The COVID-19 pandemic has driven a shift toward a more active lifestyle, and outdoor and leisure activities have become a psychological comfort for the American people, thereby driving a continued increase in American consumers' demand for outdoor sports products.

Annual revenue exceeds 1 billion US dollars, Yeti's most popular products

Recently, Yeti, a well-known American outdoor brand and a big seller on Amazon, announced its 2020 performance. Data showed that in the 12-month period ending January 2, 2021, Yeti's net sales were US$1.0917 billion , an increase of 19% compared with US$913.7 million in the same period last year .

So who is Yeti? Yeti is an outdoor product manufacturer, retailer and distributor based in the United States. It was founded in 2006 and mainly sells coolers, beverage containers, outdoor water bottles, outdoor backpacks and clothing, as well as related accessories. Yeti's products are mainly sold online ( Amazon, Yeti official website and Academy Sports and Outdoors and other outdoor equipment retail websites ) and offline retail channels.

In terms of product growth rate, Yeti's net sales of coolers and related equipment increased by 21% in 2020 to US$446.6 million . It has to be said that small commodities also have a big market, and the revenue is too amazing!

Secondly, Yeti's beverage container products achieved net sales of US$628.6 million in 2020 , an increase of 19% compared with US$526.2 million in the same period last year . It is reported that this is mainly due to Yeti's continuous expansion of its product line, including the introduction of new colors and sizes, as well as strong consumer demand for customized products.

In addition, Yeti's other products , such as the more popular cups, are also very popular among consumers. However, it is undeniable that behind Yeti's popularity, negative voices have never stopped.

240,000 Chinese-made Rambler cups recalled

It is reported that on November 4, 2020, Yeti launched a consumer product safety recall campaign for 240,000 Rambler cups made in China. You know, this cup was called "the best cup ever" by Outside.

The U.S. Consumer Safety Commission said the Rambler cup could pose a burn hazard to consumers because the magnetic slider on the cup could malfunction , causing the hot contents of the cup to spill.

Looking ahead to 2021, Yeti said it will continue to invest in digital analytics to better engage customers and further enhance its website functionality to improve consumers' e-commerce shopping experience and exclusive customized services .

In fact, the outdoor products industry in the United States is experiencing explosive growth and historic changes. Data shows that in the winter of 2020, sales of outdoor equipment in the United States increased by 76% year-on-year. In other words, the outdoor product market in the United States is still highly anticipated by consumers, and sellers can focus on it.

USA

Yeti

Annual income