Merchants, please take note! AliExpress’ “Super Explosion Day” is officially launched, which is related to the distribution of hot-selling traffic for each merchant.
On May 28, AliExpress's 2024 key project "Super Explosion Day" has been fully launched. In the past few months of trial operation , 60,000 products have seen a 200% increase in sales due to participation in the "Super Explosion Day" . Some merchants even sold 100,000 units of their best-selling products in one go due to the promotion of the event.
According to the investment information, "Super Explosion Day" is a new product of AliExpress that focuses on traffic and creates hot-selling products: once a product successfully wins the bid, it can obtain certain platform traffic support . For hot-selling products, sales will be greatly improved.
Figure: AliExpress "Super Explosion Day" diagram
Specifically, after merchants submit their bids and register, the registration results will be announced on the 8th, 18th, and 28th of each month. After entering the event, a large amount of traffic will be focused on the winning products in a short period of time, and sales will increase significantly.
According to the information obtained by the merchant, the search and push exposure of the winning products on the super explosion day can increase by 6 times compared with the daily exposure. In addition to AliExpress, the products can also be sold simultaneously on multiple platforms such as Lazada and Daraz.
The investment in various promotional resources also shows how much AliExpress values the "Super Breakout Day". The first batch of merchants participating in the "Super Breakout Day" have already felt this, and some merchants said frankly: As long as they successfully participate in the Breakout Day, they don't have to worry about the sales of their products at all.
Among the first batch of trial merchants, some sold 100,000 pairs of shoes directly. Yamei Shoes joined AliExpress in 2021. After learning about the "Super Explosion Day", Yamei Shoes used a pair of slippers as its main hit. With the support of the event, by June this year, the cumulative sales of related styles had exceeded 100,000 pairs.
Figure: After participating in the "Super Explosion Day", Yamei Shoes has achieved a huge explosion in orders
Public data shows that AliExpress is continuously increasing its investment in overseas markets. After announcing in March that it would become the official partner of the 2024 European Cup, this week it announced that it had signed David Beckham as its global spokesperson .
Currently, AliExpress' " Super Explosion Day " is open to all fully managed sellers. Merchants can click on the latest notice in the background to register their products. AliExpress Super Breakout Day |
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