The "gold-making season" of the Japanese site has arrived, and the blue ocean market may explode!

The huge potential of Japan's e-commerce market is obvious to all, but as the world's fourth largest e-commerce market, it is still a blue ocean market.

I believe many sellers have already felt that the recent cross-border market is almost in the off-season, and the overall order volume is not optimistic. However, some sellers on the Japanese site have a different view ...

Recently, many sellers on the Japanese site have reported an increase in orders, which is already considered a peak season compared to other markets. Indeed, the Japanese cherry blossom season has kicked off, and the Japanese market’s “gold-making season” is here, and the blue ocean market may usher in a big explosion!

March and April: Cherry Blossom Season, Relocation Season

With the arrival of the cherry blossom season, local people begin to go outdoors for activities. At the same time, they will bring some picnic and party supplies , such as convenient chairs, picnic mats , etc.

After entering April, with the enrollment of students and the relocation of graduates, the demand for household items and furniture surged. Products that are easy to carry and fully functional became more popular, and the sales of storage boxes, lunch boxes, electronic products , etc. increased.

May and June: Golden Week, Father's/Mother's Day

In early May, Japanese people will usher in the annual Golden Week. Golden Week is the most anticipated holiday for Japanese people, and many people will choose to use the holiday to take long-distance trips. Therefore, the demand for cameras, memory cards , and related products such as travel backpacks that can record beautiful moments has soared.

Sellers can also take advantage of Mother's Day in early May and Father's Day in late June. During this period, parent-child products may be hot-selling.

July, August, September: Fireworks Festival

The fireworks festival will be held as scheduled in July and August every year . At that time, Japanese people will wear yukata and bring their children to participate in the grand and solemn event.

At the same time, sellers should also take into account that since July to September is the hottest period of the year, the demand for sunscreen products among Japanese people who go out of their homes will inevitably increase greatly, and products such as short skirts, swimming rings, sunglasses, and sun-protective clothing are likely to become popular.

Sellers should seize this business opportunity, replenish and prepare stocks as soon as possible, and avoid fighting an "unprepared battle."

Japanese Station

Peak Season

Cherry Blossom Season