Last year's sales tripled year-on-year, and DTC pet brand Wild One entered the Target offline market

Wild One is a DTC pet brand launched in September 2018 and headquartered in New York, USA. The brand is known for its forward-looking design aesthetics and intuitive shopping experience . Its product categories include dog beds, leashes, safety belts, bowls, toys, poop bags, baskets, snacks, grooming essentials and other pet-related products.

( Wild One series products)

Wild One stands out by creating three major advantages

During the epidemic, the number of pet owners among millennials increased rapidly, and the demand for pet products in the US market also surged. Therefore, Wild One also achieved strong growth in 2020, with sales revenue and customer base both increasing threefold compared to 2019.

（ Wild One official website）

When talking about why Wild One stands out among a number of pet brands, Chatani, one of the brand's founders, pointed out Wild One's product advantages and unique form of community interaction .

In terms of products, Wild One's products have been carefully designed to provide users with powerful functions.

In terms of community activities, Wild One held a "Dog Summer Party" in September 2019 , with 800 people and 250 dogs in attendance, creating an excellent social space for pets and pet owners; in addition, Wild One also provides customers with a collection of high-quality content, including a series of graphic content called "Pets and Pet Owners", which is updated weekly.

Finally, Wild One sees its omnichannel strategy as a key advantage for the brand’s success, and this is also the direction the brand has been steadfast in.

In addition to conducting most of its sales activities through the brand's official website, Wild One has also reached cooperation with traditional retailers such as Nordstrom, Bloomingdale's and Anthropologie, as well as independent retailers such as Need Need, and opened offline pop-up stores to provide customers with the opportunity to get close to the brand.

In January this year , Wild One also reached a cooperation with Target, a well-known American retailer.

Entered Target offline stores, covering 800 stores in January

Wild One’s partnership with Target will give the brand the opportunity to reach millions of Target customers and add a fashionable new brand to Target’s pet category.

In recent years, Target has also been working hard to position itself as the "ultimate pet destination" and has reached cooperation with other pet brands such as BarkBox and launched its own pet brand Boots & Barkley.

The Wild One series of products successfully arrived in more than 800 Target stores in January this year , providing offline consumers with four categories of products: Walk , Toys , Wellness and Treats. In addition, its two dog supplements, Calm and Glow , were exclusively launched in Target from January to early February .

“Target ’s offline display complements Wild One’s purpose, where consumers can easily access a full range of pet supplies on the shelf, rather than going to a larger pet store and spending 45 minutes browsing through pages of products , or browsing through pages online,” said Minali Chatani, co-founder and brand head of Wild One.

Omni-channel shopping has become a major trend in the current development of e-commerce. Sales channels, advertising and marketing, operations and transportation are the four pillars supporting the development of omni-channel commerce.

If sellers want to better meet customer needs and establish a relationship with customers that transcends channels, they can try to use multiple channels to strengthen offline connections with customers and make up for the defect that buyers cannot get close to brands and products in online consumption.

Wild One

DTC Pet Brands

Target