Snapchat Q4 earnings report: revenue of $911 million, 47 million new users

Snapchat recently announced its fourth-quarter results, with stock gains, revenue, and user growth all exceeding Wall Street expectations.

Here are some key numbers from Snapchat’s fourth-quarter earnings report:

Earnings per share : 9 cents ( Refinitiv expected 7 cents )

Revenue : $911 million ( Refinitiv expected $ 857.4 million )

Global daily active users : 265 million ( FactSet estimate : 257.79 million )

Average revenue per user : $3.44 ( FactSet estimate : $3.30 )

In terms of revenue , Snapchat's overall revenue grew 62% year-over-year to $911 million in the fourth quarter .

As you can see from the data in the table above, most of Snapchat's revenue still comes from North America , but revenue in Europe and other parts of the world is also growing. As time goes by, Snapchat faces greater expansion opportunities.

In terms of users , Snap chat 's daily active users reached 265 million, an increase of more than 6% compared with the 249 million reported in October ; compared with the 218 million users reported a year ago , the number of new daily active users increased by nearly 22%.

Among them, in other parts of the world outside North America and Europe, Snapchat's daily active users grew most significantly, from 64 million in the fourth quarter of last year to 99 million.

This was largely due to Snapchat's investment in local content and improvements to language support, and its major Android update also helped expand its business in India, where the number of daily active users grew by more than 150% compared to last year.

In terms of engagement , Snapchat, which is popular among young people , is also connecting with older audiences, with the total daily time spent on shows and publisher content by Snapchatters over 35 years old increasing by more than 30% year-over-year.

Snapchat says more than 200 million users use its augmented reality tools every day, and its latest effect, which turns users into anime-style characters, generated 1 billion impressions in its first three days.

Snapchat also said that its short video feature Spotlight, which pays the best videos every day, has attracted a large number of creators and its monthly active users exceeded 100 million in January.

On the advertising side , Snapchat’s biggest ad push during the quarter was the expansion of its augmented reality try-on ad series , which has been adopted by more than 200 beauty brands.

Snapchat is also looking to enter the digital fashion space, and last month it filed a patent for a new feature that would allow users to choose the latest fashion products from different retailers to dress up their Bitmoji avatars.

In summary, Snapchat has maintained steady growth in user usage and engagement, and it is also continuously expanding the e-commerce functions on the platform, providing a series of opportunities for sellers seeking to connect with young audiences.

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