TikTok Black Friday event has begun, and live streaming will also receive traffic support!

It is understood that TikTok has slowly transformed and has now become the preferred platform for consumers to discover new brands and products.

TikTok said that about three-quarters (73%) of small and medium-sized sellers believed that TikTok helped them acquire new customers, and one-third (34%) of sellers said that the advertisements they placed directly increased sales of their products or services.

During Black Friday, the live broadcast rooms of small and medium-sized sellers will receive traffic support from the platform to help them attract more consumers. Data shows that if people have watched the live broadcast or participated in the interaction, nearly 80% of them may place an order to buy. Live broadcasting has played a key role in promoting product participation.

From November 21st to 28th, when users search for tags such as Black Friday, TikTok Shop or TiTok Shopping Recommendations, a Black Friday event page will pop up, on which various sellers' stores will appear, including a series of categories such as beauty, home, leisure, fashion and electronics. Some products can enjoy discounts of up to 50%.

Patrick Nommensen, senior director of e-commerce at TikTok Shop, said: “TikTok Shop is a great place for small and medium-sized merchants to start because our creative tools allow merchants to create interesting content with one click, which can drive more conversions for merchants, and our seamless checkout function means that consumers can place orders directly on the platform without jumping.”

“Also, the fun of shopping on TikTok is that consumers have the opportunity to discover products and brands that are not easy to find on other channels.”

During the event, TikTok users can find Black Friday related activities by swiping content on the Discover page, or use the search function to search for tags such as "Black Friday Sale", "TikTok Store Sale" or "TikTok Shopping Recommendation" to visit the dedicated Black Friday H5 page.

When watching the Black Friday live broadcast, users can click on the yellow shopping icon in the lower left corner of the live broadcast to view information about the product and purchase options. Consumers can also choose to go directly to the merchant's homepage and view all the products on sale by the merchant.

This Black Friday event will allow some small sellers to gain more exposure, and take this opportunity to accumulate popularity and lay a solid foundation for subsequent development.

Black Friday

TikTok