Amazon launches new shipping feature that can accurately predict delivery dates

According to foreign media reports, Amazon notified platform sellers today that the latest shipping setting automation function has taken effect, the shipping template will also be upgraded, and this new function will be enabled based on the seller’s existing shipping preferences (including shipping location and selected carrier).

This means that this function will give a new estimated delivery date through precise calculations in the background, combining the overall performance of the carriers used by the merchant and the merchant ’s actual delivery capabilities .

The new feature also takes into account the buyer 's location and the performance of local carriers, so one customer might see a next-day delivery estimate , while a consumer in a remote area might see a delivery date two days or more away .

Amazon said that the shipping setting automation is an upgraded shipping template, which will automatically calculate the date when the customer receives the product based on the seller's warehouse location, the customer's location and the shipping channel used by the seller . After enabling this feature , sellers no longer need to manually set the estimated delivery time of the product . This new feature will handle this problem by setting more accurate and smarter transportation time. The new estimated delivery time is closer to the actual delivery speed.

This is a double-edged sword for many merchants, though, as many will typically add a day or so to delivery estimates to give them some wiggle room.

For example, if you are a small business and you need to leave work early one day and miss the delivery deadline, this is not a problem if you have an extra day of processing time .

Amazon believes that considering that in 99% of cases, merchants' packages will arrive one day earlier than promised, if consumers use the new function , they can get a more accurate delivery time, which will give them a better shopping experience and merchants may also get more orders . According to an Amazon statistic , 53 % of sellers estimate that the delivery time is longer than the actual time , so this is a problem that Amazon is working hard to solve.

In addition to generating more sales , automated delivery settings can also automatically handle some emergencies , such as previous Royal Mail strikes or operator network outages .

However, if sellers choose not to upgrade shipping setup automation, Amazon will require sellers to create their own shipping templates and estimate shipping times manually.

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