The speed and passion of cross-border logistics on Double 11

With the rapid development of international logistics, cross-border shopping has become more and more convenient.

During this year’s overseas Double 11, cross-border sellers will have the biggest business growth opportunity of the year!

However, during promotional peaks such as Double 11 , the order volume often sees a huge explosion , and the pressure on logistics and distribution further increases . Major e-commerce platforms and logistics companies will launch a "speed war".

At 8 pm on November 4, the world's first live broadcast of cross-border logistics came to an end. Within 48 hours, millions of people watched the entire process of cross-border parcels from warehouse packaging, sorting, outbound transportation, pallet assembly, and boarding international cargo charter flights.

A product shipped from China can be delivered to consumers across the ocean in just 5 days. This is something that cross-border merchants did not dare to expect in the past, let alone during the peak of big sales.

For them, extreme logistics timeliness not only means positive reviews and repeat purchases from users, but also means that, in addition to the advantages of product supply, cross-border e-commerce can also achieve longer-term business growth with an experience close to local shopping.

This is being achieved by Cainiao International Express's "fastest overseas Double 11 in history". Through the large-scale application of logistics technology and the upgrading of logistics infrastructure, this year's Double 11, cross-border merchants and overseas consumers have jointly ushered in a time-efficiency revolution of "faster delivery, faster receipt, and faster after-sales service".

01

Cloud Supervisor "The Fastest Overseas Double 11"

Following the first phase of the domestic Double 11 shopping spree, overseas consumers have also started the Double 11 shopping mode. Cross-border merchants are gearing up for the final performance sprint in 2023. On the one hand, they are keeping an eye on the generation of product orders, and on the other hand, they are paying attention to the logistics fulfillment. Every package sent out is one step closer to the victory of the big promotion.

"Cloud Supervision" is a brand new experience that Cainiao International Express gave to cross-border merchants and many onlookers on Double 11 this year. When you see with your own eyes how advanced cross-border logistics facilities and cutting-edge "black technology" operate efficiently, you will understand that "the fastest overseas Double 11 in history" is a sure thing.

Starting at 8 pm on November 2nd, Beijing time , this 48-hour uninterrupted live broadcast will be broadcast from Cainiao's largest cross-border logistics park in Dongguan to Cainiao Shenzhen Air Cargo Center, from the packaging of goods in the warehouse to the packaging of parcels on board.

In the warehouse of Cainiao Cross-border Logistics Park, rows of tall shelves store a massive amount of goods, and multiple stacker forklifts work in an orderly manner between the shelves; in the sorting warehouse, the hundreds of meters long intelligent sorting assembly line integrates a number of technologies such as big data analysis and smart terminals. It not only realizes intelligent sorting, but also greatly improves production capacity. A steady stream of packages automatically fall into different conveyor belts through stainless steel straight-drop chutes and are sent to all parts of the world.

After leaving the warehouse, the parcels are delivered to Cainiao Shenzhen Air Cargo Center by special vehicles. This cargo terminal, which covers an area of ​​14,000 square meters, is also Cainiao's largest automated air cargo center. Parcel boxes are stored in an orderly manner, and the automatic elevators operate non-stop, completing the assembly of a single-board air container every 30 minutes.

On the airport apron, a number of cargoes were transported in an orderly manner onto the Cainiao International charter flight - a Boeing 747 wide-body aircraft. This is also Shenzhen Airport's first international cargo flight from South America with an all-cargo aircraft.

In terms of trunk line transportation , Cainiao International Express normally operates about 170 charter flights per week to all parts of the world. However, for this Double 11, in order to ensure a stable speed even when the package volume surges, the number of charter flights operated per week was directly increased to 210 flights, and the flight schedule and warehouse cut-off time were intelligently matched to maximize the efficiency of package transportation.

The largest cross-border logistics park, intelligent sorting lines, automated air cargo centers, Boeing 747 wide-body freighters... allowed netizens to witness in advance an overseas Double 11 that focused on "speed."

This live broadcast is a partial microcosm of Cainiao International Express's continuous pursuit of timeliness. Overall, even if cross-border logistics only shortens the delivery time by one day, there is a vigorous efficiency revolution behind the whole process, and no link can stay out of it - from the domestic first-mile network to trunk transportation, to pickup and customs clearance in the destination country, to the overseas terminal distribution network, plus the breadth of covering multiple regions and countries around the world, countless points and lines are needed for coordinated optimization.

02

Where does “fastest in history” come from?

From the previous 60 days for delivery to 10 days, and then to 5 days for delivery, the breakthroughs in cross-border parcel delivery time have made countless overseas consumers more interested in and have a stronger sense of trust in purchasing China's rich and diverse products through cross-border e-commerce.

As one founder of an overseas brand said: the improvement of efficiency in cross-border logistics, especially cross-border direct parcel delivery, is equivalent to the improvement of the overall shopping experience, and further enhances the overseas consumers’ reputation for Chinese brands. Especially during the big promotion period, overseas consumers spend less money to buy good products, and the time efficiency of cross-border logistics is close to that of domestic express delivery. Who can not say “it’s really good”?

This year's Double 11, Cainiao International Express is striving to achieve the "fastest overseas Double 11 in history" with its flagship product "Global 5-day Delivery", which undoubtedly makes cross-border merchants more expectant and confident about this peak season promotion.

Since its official launch in five countries including the United Kingdom, Spain, the Netherlands and Belgium at the end of September this year, "Global 5-Day Delivery" has brought visible growth to cross-border merchants due to its characteristics of "fast and inexpensive" - ​​the ultimate timeliness allows consumers to have a new experience, and the conversion rate and repurchase rate are improved, while its cost can be saved by half compared with the world's first-tier international express delivery.

"Difficult to copy and difficult to surpass" is the industry's evaluation of Cainiao International Express's "Global 5-Day Delivery". This time efficiency of cross-border direct delivery, which was almost impossible in the past, can be regarded as a disruptive innovation in the industry, and behind it is the refined operation of the entire chain and all dimensions, as well as a large amount of technological investment.

In the domestic section, its self-built collection and distribution network realizes the "three-in-one" functions of warehousing, distribution and trunk warehouse, saving an average of 1-2 days; in trunk transportation, hundreds of flights fly to the world every week; in the overseas section, "customs and warehouse are integrated", and the parcels do not need to be distributed after the plane lands, and go directly to the overseas supervision warehouse for customs clearance; the terminal also builds its own distribution network in key markets. After the parcel is collected locally, it can be delivered to most areas the next day.

In the face of the huge volume of orders during the Double 11 shopping festival, Cainiao International Express, while continuing to improve its "5-day global delivery" achievement rate, also took out "six major guarantee" measures involving delivery, receipt, and after-sales service to fulfill its promise of "the fastest overseas Double 11 shopping festival in history". For example, it achieved faster delivery through the large-scale implementation of smart bill of lading and smart order consolidation technologies, provided high stability of contract performance through "X-day delivery, compensation for late delivery", and guaranteed the speed of after-sales service through full custody of logistics disputes.

The ultimate cross-border logistics has also stimulated merchants' enthusiasm for stocking up. This year's Double 11, "Global 5-Day Delivery" has significantly boosted the confidence of cross-border merchants. The stocking volume of Cainiao International Express's cross-border warehouses has increased 10 times year-on-year, especially the Hangzhou warehouse, Dongguan warehouse and Shandong warehouse. Most of the goods will be shipped to several countries covered by the "Global 5-Day Delivery" service.

Earlier, there were media reports that leading overseas brands such as the " Five Tigers of Bantian " and the " Four Young Masters of South China " were also vying to experience the five-day delivery of Cainiao International Express as Double 11 approached.

03

E-commerce genes are the horse, and technological strength is the sword

If you want to ask the significance of the "fastest overseas Double 11", then we must not separate it from the pain points of cross-border merchants.

In overseas markets, the main competitor of cross-border e-commerce is local product supply, so consumers are often sensitive to the timeliness of cross-border transportation. When a product that takes 20 days to deliver competes with a product that can be delivered the next day, it is obvious that the faster delivery is more likely to achieve a higher consumer conversion rate.

At the same time, after years of accumulation, global e-commerce has entered a new era in terms of product quality and service quality. Cost-effectiveness is no longer the only advantage of Chinese products. In addition to product strength, the improvement of logistics timeliness and experience is also a reflection of the comprehensive competitiveness of cross-border merchants. When the express delivery time is shortened from dozens of days to a few days, it means that the frequency of consumer purchases will increase, which will greatly promote the growth of GMV of cross-border e-commerce platforms and merchants.

From the high cost-effectiveness of “5 US dollars for 10-day delivery” to the ultimate experience of “global 5-day delivery”, Cainiao International Express’s persistence in speeding up and every breakthrough are derived from a deep insight into the logistics needs of cross-border merchants.

As a subsidiary of Alibaba, Cainiao has been equipped with e-commerce and technology since its inception, providing cross-border logistics services for e-commerce platforms such as AliExpress and Lazada. Based on a deep insight into the needs of China's small and medium-sized cross-border sellers, its domestic and overseas infrastructure construction has been increasingly improved and solidly trained, and it can use its scale advantages and digital technology capabilities to make better product design and route planning for e-commerce order fluctuations, and continuously achieve cost reduction and efficiency improvement.

Take smart order consolidation (consumers use the same address to shop at different stores on cross-border e-commerce platforms, and packages from different merchants will be packed into one package after collection to complete subsequent trunk transportation and overseas terminal delivery) as an example: it costs 2 euros to send a 300g mobile phone case overseas, and it also costs 2 euros to combine several mobile phone cases into one package and send it overseas. Therefore, by combining 3 packages into one and delivering it to the overseas terminal, 4 euros in logistics costs can be saved. Such technological cost reduction is a reflection of the commercial competitiveness of Cainiao International Express.

For example, RFID (radio frequency identification technology) is used to achieve batch, high-quality analysis and application of massive data; the "front-line integration" of the domestic section and the "gate-warehouse integration" of the overseas section are both strong integrations achieved on the basis of digitalization; based on the smart supply chain management system, Cainiao International Express has now achieved visualization of the package journey from China to 179 countries and regions.

The e-commerce gene is the horse, and the technological strength is the sword, which has created this world's largest cross-border e-commerce logistics company - the former makes it the service provider that understands cross-border merchants best; the latter allows it to transform "understanding" into the ultimate solution. Based on the smart logistics network covering more than 200 countries and regions around the world, Cainiao delivers more than 1.5 billion cross-border parcels a year, serves 133 million cross-border consumers, and more than 100,000 merchants and brands, firmly maintaining its leading position in the industry.

With a deep understanding of e-commerce and access to the world's largest cross-border merchant group, Cainiao International Express has built a logistics network with global e-commerce industry characteristics, which meets the fluctuating needs of merchants and can provide customized services. The digital technology and logistics infrastructure accumulated over the years have enabled it to continuously launch innovative solutions to redefine industry standards and open up new market growth opportunities for merchants. This is also the significance of Cainiao International Express's "fastest overseas Double 11 in history".

Overseas Double 11

logistics