The number of "Vintage" tags used exceeds 10 million! The British clothing industry is experiencing a retro trend

It is reported that recent research shows that the British clothing market has recently been swept by a "Vintage" retro trend. The demand for retro fashion is strong, and the search volume on major e-commerce websites continues to rise.

British people's retro sentiment explodes, and the number of searches for related products increases

During the epidemic, the British began to revisit the themed programs or movies of the 1980s, and some of the costumes of the characters in the movies and TV series of the 1980s gradually attracted them. The British began to look for some retro decorations and clothes from the 1980s in large quantities.

The continued surge in online shopping in the UK has also led British consumers to turn to online searches for vintage clothing. On platforms such as Google and social media, there have been many searches and posts about keywords such as retro, 80s, and Vintage.

It is reported that the search volume for retro clothing has increased dramatically on Google. Google search trends show that in December last year, the search volume for "retro shirts" in Google Shopping soared by 94%, and increased again by 50% in March this year, which is very popular. In addition, the search volume for "80s sweaters" also exploded in the last week of February this year.

In addition, sellers have seized on consumers' new preferences and are marketing "vintage" clothing. For example, social media is also chasing this retro trend, driving strong growth in demand for vintage clothing. This year, the usage of the two tags #VintageClothing and #VintageFashion has exceeded 10 million, which shows that the British love vintage style.

Retro style is popular, sellers need to keep up with the trend

Cloak Vintage, an online retailer known for selling vintage clothing, has seen a 134% increase in sales and an 80% increase in website traffic in the past six months, capitalizing on the retro trend.

Cloak Vintage pointed out that driven by popular British 1980s shows such as "It's a Sin" and "Stranger Things", 2,056,250 posts used the tag #1980s, while the tag #80sFashion was also used in about 1,735,984 posts. A wave of 80s fashion on social media has driven many consumers to pursue 80s clothing.

In this regard, Robert Wisely, general manager of the retailer , said: The 1980s was a decade full of fashion factors and very representative. The popular programs of this period have greatly influenced consumers' nostalgia and love for retro fashion.

He added: “Coupled with changes in people’s consumption habits during the pandemic, online shopping has increased significantly. As a result, Cloak Vintage has seen an incredible surge in sales and traffic.”

In fact, the retro fashion trend is not only in the UK, but also in China. On platforms such as Douyin, many labels related to the retro style have appeared. It seems that the retro style is sweeping the fashion industry. Cross-border sellers in the clothing market must keep up with the trend and grasp the latest fashion trends.

Retro

U.K.

Vintage