106% of British people try new things, and the home economy and pet industry continue to be hot

Affected by the epidemic, people's production and life have undergone earth-shaking changes. Recently, Zenith released an analysis report on "The Impact of Social Hot Events on Population , Consumer Trends and Human Trends ", summarizing the changes in consumption habits and predicting consumption trends in 2021.

The British people's living habits have changed

Zenith statistics show that due to the impact of the epidemic, 106% of British people have started to develop new interests and 55% have started to renovate their homes; due to lockdown restrictions, 43% of British people have reduced gym exercises, purchases of new cars have dropped by 47%, and holiday travel has dropped by 49%.

Correspondingly, people's entertainment expenses have decreased, especially in transportation, hotels, entertainment and culture . Some residents' expenses have decreased by 25%, and even 10% of households can reduce their weekly expenses by 350 pounds. However, after the epidemic is over, 40% said they would continue to exercise, and 26% said they would continue to work from home. The sales of products related to home fitness and remote work will continue to rise.

57% of British people support domestic products

Zenith predicts in the report that consumption types will also affect future consumption trends. For example, the consumption levels of "light luxury" (high income, optimistic) and "unmoved" (not affected by external factors) consumers will not decline in the future. 45% of consumers said they would continue to maintain the state of "purposeful consumption", and 62% said they would buy well-received products.

The stringent measures to prevent the epidemic inevitably led to the rise of nationalism. For example, in March, there was news that Swiss residents were angry after being stopped at the German border without masks. Therefore, " local" and "domestic " have become hot search keywords for consumers to buy products. Among them, 57% of the respondents said that they would continue to support local products after the epidemic is over, and 41% would continue to shop in local supermarkets.

Stay-at-home economy and pet industry continue to be hot

The home economy boom is coming: Zenith predicts that the epidemic has caused people to change their traditional habits such as dining together and traveling. More people have begun to enjoy life at home, and more than 50% of respondents said that their future entertainment activities will be carried out at home. Under this trend, 65% have upgraded their homes, and 64% will change their unhealthy eating habits (beverages - 64%, alcohol - 41%, red meat - 33%).

The pet market continues to expand : data shows that 41% of British people became new pet owners in 2020. Among them, the average price of pet dogs rose to 1,900 pounds, and the sales of dog snacks increased by 12%. For example, the total revenue of British pet retailer Pets at Home in 2020 reached 302 million pounds, an increase of 18% compared with last year, and online sales increased by 70.7%.

It can be seen that social events will affect every aspect of people's lives. Sellers should also keep abreast of social dynamics and grasp future consumption trends.

Cross-border e-commerce market

U.K.

Stay-at-home economy