At present, competition on the Amazon platform is becoming increasingly fierce. Since last year, under the influence of factors such as the global epidemic and rising platform fees, the profits of most cross-border e-commerce companies have been greatly affected. In addition, the income of Amazon operators who mainly rely on commissions has also been greatly affected. Many Amazon operators have reported that it is becoming increasingly difficult to get commissions now!
It is difficult to get commissions , and many operators only receive basic salary
Relying on industry dividends and their own efforts, before last year, most Amazon operators could get relatively good commissions, and there were quite a few operators who could get several thousand or even tens of thousands of commissions a month.
However, since the " account blocking wave " on the Amazon platform in 2021 , coupled with the influence of various international situations, even for Amazon operators with many years of rich experience, the commissions they receive are not very optimistic. It is even more difficult for new operators to get commissions: they can only get a few hundred yuan or nothing at all.
" I only received commissions for two months last year, and some operations received no commissions at all for the entire year ... " " I don't get any commissions for the full year salary. The company's management fees, art fees, and return costs are all charged to the operations department ... " " It's my third year working for Amazon, and I haven't received a dime of commission this year. There is basically no possibility of getting any commission in the next few months ... " "Don't mention it. The company's bonus period is over and the commission system has changed. Getting commissions now is a test of your strength and luck. Affected by the overall environment, I guess I can only get the basic salary this year..."
It is understood that there are two main reasons why it is difficult to get Amazon's operating commission. One is the problem of product profit. It is difficult to promote new products. In the short term, they may be in a state of no profit or loss for a long time. Even if you can get links to old products, it is difficult for the sales volume and profit increment of old products to meet expectations. On the other hand, the company's commission payment system has also been adjusted with the changes in the industry. From the initial sales /collection commission to the gross profit commission to the net profit commission and then to the incremental commission system, the requirements for operational capabilities are getting higher and higher.
In response to this situation, the editor has also learned about the current status of some operations through various channels:
June, Amazon operations, currently lives in Hangzhou. She entered the industry in early 2021 and has worked for two companies so far. She has not received any commission yet.
It is understood that the first company she joined was engaged in clothing products. During the interview, the company gave the conditions of basic salary + commission (paid in the next month). There was no commission during the probation period, and she could get the corresponding commission after meeting the conditions for regularization. However, after the three-month probation period, the company refused to make her a regular employee for various reasons, and then said that the commission would be paid at the end of the year, so June chose to resign. The second company was engaged in home furnishing products. In the early stage, the basic salary was fixed, but the company recently added a new performance appraisal system! The requirements for commissions are higher.
Another operator said that when he was an operator last year, he could get a commission of about 5K to 8K, which was a good number, but now the commission has been reduced a lot. The operator said that due to the reduction in salary and the closure of the store he operated, he has switched to freight forwarding.
Of course, the editor has learned that there are many operations that still earn more than 10,000 yuan per month, or even higher. But this requires not only ability, but also luck, such as working in a company or position with good performance, and having high product profits.
Faced with the difficulty in getting commissions, some operators said that they must have a high base salary and low commissions when looking for a job, but a high base salary depends on the operator's ability on the one hand and whether the company is willing on the other! It is understood that some companies with relatively stable performance often offer Amazon operators a higher fixed salary.
In fact, the current problem faced by operations is caused by changes in the overall industry situation. When the industry is in a period of rapid development, a large number of sellers enter, and the demand for operations also rises. In addition, in the industry bonus period, sellers can make money even if they lie down, and operations are more likely to get higher commissions.
However, as more and more platform rules are added, coupled with rising costs caused by the epidemic, sellers' profits have been affected, and the treatment of operators has also declined. At the same time, the company will also put forward higher requirements for the ability of operators. On the other hand, a large number of sellers have been eliminated, and the number of operation positions has been reduced. The market situation has changed from operators choosing companies to companies choosing operators, and companies are more confident when reducing operation commissions.
Changing careers? Starting a business? Operations career development issues are hotly debated
In addition to the reduction in salary, some operators also reported that the operation process is standardized, repetitive, lacking in novelty, and prone to burnout. After experiencing a large-scale account suspension, they also have to pay attention to the status of the store at all times. "It is not free. You have to keep an eye on the store at all times, for fear that the store will be gone the next day." Under the influence of multiple factors, some operators choose to change careers.
For those who still stick to the operations industry, career development issues have become the topic they care about most.
If you only consider developing along the operational position, the development prospects and paths are very clear: general operation, team leader, supervisor, director. If you want to move forward in the company and be promoted to a higher leadership level, you need more than just operational ability. In fact, when you reach the level of supervisor, you need to have management and leadership skills.
Like programmers, operations personnel will also face an age crisis on the road to career development. For most ordinary operations personnel, 30 years old is a hurdle. Before the age of 30, if you have not been promoted to team leader or supervisor, it will be more difficult to change jobs or find a job. After all, most companies tend to recruit young operations personnel.
In addition, there is another way to operate, which is to start your own business, but this is also a high-risk choice. In addition to ability, you also need funds. If the business fails, you may lose the principal. In today's market environment, choosing to start a business not only faces more intense competition than before, but also faces changes in platforms and markets. Previous operating experience may not be applicable in the new market environment. For most entrepreneurs who come from operations, this is an extremely difficult road.
Lower pay and limited career development are the embarrassing situations that Amazon operations are facing. However, these problems are caused by changes in the industry environment. If operations want to change their own situation, they must also improve their own operation level and ideas according to market changes and company requirements. In the current industry environment, companies and operations need to work together to achieve a win-win situation! Commission is difficult to get Amazon Operations |
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