2021 is branded as the "year of weddings" and related products will be hot in the UK

Amid the pandemic, many weddings have been postponed, and engagement rings have become a "hope" for many couples in the future . Research shows that in the past year, the sales of engagement rings in the UK have risen sharply, and the number of engaged couples has increased significantly.

Engagement rings remain popular in the UK, with searches up 100%

2020 has been an eventful year . Obviously, under the tense situation , it is very important for couples to increase their commitment to each other . The strict lockdown was not enough to stop the romantic atmosphere from spreading in the UK . Although weddings have been postponed in large numbers, engagements have increased in the past year.

Around 30% of people are said to have made life-changing decisions during lockdown, one of which was deciding to spend the rest of their lives with someone. Jewellers across the UK reported a sizeable leap in sales after the first lockdown.

One company reported a 40% month-on-month sales increase in 2020 compared to the previous year . While wedding ring sales plummeted as new lockdowns were introduced, engagement ring sales more than made up for the loss .

Compared with 2019, Google search trends show that since June 2020, the number of searches for engagement rings by British residents has maintained an increase of more than 50%, and the number of searches in December soared to 100%. And at the beginning of 2021 , although the number of searches for engagement rings did not increase as much as at the end of the year, it is still popular .

2021 is branded as the "year of weddings", and related products will be hot-selling

The demise of the wedding market due to the prolonged lockdown over the past year has dealt a heavy blow to the jewelry industry . With jewelers closed, online shopping was the only way to research and buy engagement rings , and consumers began buying engagement rings online in large numbers using their phones.

Currently, jewelry brands are improving their websites to provide consumers with innovative personal experiences. Andrew Sollitt, sales and marketing director of British jeweler Domino Jewelery , said that sales of wedding rings on Domino's website grew rapidly in the first quarter of 2021.

As for the development trend in the new year, some experts predict that jewelry-related categories will see a significant increase in sales in 2021. There are two reasons for this: First, it is reported that the surge in sales of engagement rings during last year's lockdown will eventually translate into a large increase in weddings this year. Second, the pent-up demand of couples who were forced to postpone their wedding plans will be released in the new year.

The rebound of "bridal jewelry" is imminent, and 2021 will be branded as the "year of weddings." All wedding-related categories will have higher demand, engagement rings, wedding rings, and even wedding-related gifts, bridesmaids' jewelry, bridal gifts, etc. will all be hot sellers this year.

Among them, colored gemstone rings made a comeback in 2020 , and people are very interested in colored gemstone rings. But classic diamond rings are still the most popular choice . Classic diamond rings are timeless engagement items and a universal symbol of eternity and romance.

The editor here reminds sellers of related categories to pay more attention to these types of products, grasp the latest consumption trends, and strive for a double harvest of love and career in the new year!

Engagement Rings

Jewelry

U.K.