Monthly sales of more than 2,300 orders, sales soared 139%, and seller traffic exploded

Independent sites are becoming more and more popular, and more and more cross-border sellers are starting to build independent sites. For sellers, this hot track is both an opportunity and a challenge. Data shows that the number of independent sites in China exceeded 200,000 last year , and the competition has intensified , which means that sellers need to invest more to grab traffic. Many sellers have said that promotion is equivalent to burning money, and independent sites basically rely on subsidies to make orders, and it is a long and difficult road to make a profit.

B&E, a seller who has transformed from a platform to an independent site , also feels the same way. The problem of expensive traffic faced by setting up an independent site is basically a battle for survival.

In order to seize the opportunity of independent websites and avoid wasting time and effort, the seller B&E company quickly completed the website construction two years ago through the easy-to-use Shopify, hoping to establish its own platform + independent website multi-channel layout advantages.

In the process of exploration, B&E basically tried all the channels for attracting traffic, both free and paid. Free channels such as SEO and Reddit marketing basically take a long time to cultivate and are difficult to produce in a short period of time. Paid channels such as Google and Facebook ads seem to have declining promotion accuracy. The number of effective subscriptions converted on the site is low, and the repurchase rate is also low, which cannot be converted into loyal consumers. B&E has made various attempts, but with little success, and traffic and customer acquisition have not been well solved.

Recently, the sales of the seller’s independent website suddenly exploded, with monthly sales exceeding 2,300+ orders. Relying on the third-party platform’s traffic diversion project, a wave of traffic was obtained quickly and at a low price, achieving a breakthrough in on-site conversion!

Sales soared 139%, and the independent website exploded

As a veteran in cross-border business, seller B&E is well aware of the advantages of third-party platforms. Therefore, as soon as the US mobile cross-border e-commerce platform Tophatter launched the Loss Leader traffic diversion project in cooperation with Shopify, he signed up.

The advantage of third-party platforms lies in their large user pool and high-quality users . Through the project, B&E can push its own independent site products to the Tophatter platform for free display, and guide buyers directly to the independent site to place orders during checkout, obtain user information, recommend add-on products, and attract subscription submissions.

It is understood that through the Loss Leader project, B&E has cleared more than 1,000 orders within 30 days, increased the average clearance price by more than 10%, and attracted more than 2,300 Tophatter users to visit its independent website, successfully converting more than 270 users to repurchase!

At present, the sales of the seller’s independent website have tripled, making a great comeback in traffic.

Traffic diversion has strategy, conversion is king

"Loss Leader" is a traffic-attracting strategy that has been used by foreign entities for many years - reducing the prices of a few products to attract customers and converting more sales through new customers. Tophatter's Loss Leader project hopes to help Shopify independent site sellers use this strategy, combined with the platform's fast auction mode, to quickly harvest traffic and convert on-site orders.

Participating seller B&E mainly sells household goods. After tasting the sweetness in the early stage of the test, they quickly screened the project products and set goals for increasing conversion rate and repurchase rate. Only by displaying high-quality products can we make good brand advertisements and attract users to convert and purchase again on the site. After one month, the seller has quickly received a wave of good reviews through the rapid delivery of products from overseas warehouses, and many project-driven buyers have exceeded three repurchases.

It is understood that Loss Leader is a project that Tophatter will focus on promoting and developing in 2022. It is currently in the internal testing stage and has strong support. Not only is there no display fee, but only a 9% commission is charged for placing an order . For sellers who are struggling to acquire traffic, it is truly a low-cost channel to reach users.

Against the backdrop of rising ad click costs on other platforms and off-site traffic channels , Chinese sellers may wish to conduct more testing, diversify customer acquisition channels, build their own blue ocean traffic pool, and incubate and cultivate loyal customers starting from seed customers, which will be more conducive to achieving overtaking on curves.

Currently, the project has received more than 700 orders per day in the internal test. We recommend that Shopify independent website sellers have a deep understanding of the project, attract a wave of pricing, and quickly activate their own independent website. Now you can join the project and connect with the official manager 1 on 1, get the project test manual, project-specific guidance, etc. Scan the QR code below to sign up and activate the traffic now!

Independent website

flow

Tophatter