Shopee 315 Consumer Sale kicks off to upgrade online shopping experience in Southeast Asia and Latin America

Online consumption is guaranteed, and the new promotion meets the online shopping needs of emerging markets

Shopee 315 Consumer Sale kicks off to upgrade online shopping experience in Southeast Asia and Latin America

China, March 10, 2022 - Recently, Shopee, the leading e-commerce platform, announced that the first super promotion event of 2022 - Shopee 315 Consumer Promotion has officially started. As a new member of the super promotion portfolio, the 315 promotion focuses on meeting consumer needs, providing high-quality products for emerging online shopping markets such as Southeast Asia and Latin America, upgrading the online shopping experience, and bringing explosive business opportunities to platform sellers.

In 1983, the International Consumers Union designated March 15 as "International Consumer Rights Day". As consumption forms and content continue to evolve, consumers' demands for products, experiences, rights, etc. have also evolved with the times. At a time when digitalization is accelerating, Shopee, based on its accurate insight into consumption trends in Southeast Asia and Latin America, has launched its first 315 consumer promotion, which provides better quality products and a more complete online shopping experience to meet the online shopping needs of emerging markets in new scenarios, release regional consumption potential in advance, and provide platform sellers with new traffic dividends:

● Local celebrities from various fields set off an entertainment wave: For this big sale, Shopee invited popular celebrities from various fields in different markets, including Singapore's well-known actress Fann Wong, Malaysian Olympic diving medalist Dato Pandelela Rinong and Paralympic long jump gold medalist Datuk Abdul Latif Romly, Brazilian star singing group Os Barões da Pisadinha, etc. Celebrities from various fields such as sports, performing arts, and singing appeared in various places to promote TVCs and live broadcast activities, celebrating the big sale with consumers.

● New social media gameplay, showcasing high-quality experience: In line with the Southeast Asian consumers’ love of online sharing, Shopee has launched the #ShopeeCelebratesYou campaign in markets such as Singapore and Vietnam. Users can show off the products they purchased on Shopee and share their online shopping experience on social media, thereby gaining a free “empty shopping cart” opportunity. Sellers can also use this to gather off-site traffic and create more opportunities for explosive sales.

On the eve of the 315 Consumer Promotion, in order to better help Chinese sellers and brands to expand overseas easily, Shopee Cross-border has equipped four major category teams to support the growth of sellers and carry out technical upgrades for the logistics links of cross-border overseas expansion:

● Four major categories of professional teams to help sellers grow steadily: To support the growth of sellers, Shopee Cross-border has deployed professional teams around four major categories, providing in-depth category analysis and refined service support, and creating exclusive overseas growth paths for sellers in the electronics, fast-moving consumer goods, life and fashion categories. Guangzhou Daquan Company, which mainly operates in the sub-category of auto parts, took the initiative to embrace the Shopee Latin American market after listening to the platform account manager's analysis of business opportunities and development opinions on its store and products, and became the top seller in the category in a short period of time.

● Improved logistics timeliness, helping sellers take advantage of the big promotion bonus: To ensure smooth transportation during the big promotion, Shopee Cross-border continues to upgrade its own SLS logistics services, stabilize cross-border links, reduce costs and increase efficiency. Taking the Brazilian market as an example, in order to allow Latin American consumers to receive cross-border goods earlier, Shopee has targetedly optimized links. Currently, the logistics timeliness has been shortened by 10 days. In addition, local policies exempt goods with a value of less than or equal to US$50 from import taxes and fees, which is fully beneficial to the majority of cross-border sellers going to Latin America.

Shopee has always believed in putting users at the core and using technology to improve people's lives and business methods, and has therefore been recognized by the industry: at the Asia eCommerce Awards ceremony held in early March this year, Shopee stood out from many candidates and successfully won the title of "E-commerce Marketplace/E-Retailer of the Year 2021" , and won two gold awards, two silver awards, and one bronze award:

Shopee wins title of “E-commerce Marketplace/E-tailer of the Year 2021”

● Gold Award: Best E-commerce Event Award -B2B, Best E-commerce Event Award-B2C;

● Silver Award: Best Content Marketing Award, Best Integrated Marketing Award;

● Bronze Award: E-commerce Team of the Year Award;

These awards demonstrate Shopee’s long-standing ability to empower local consumers with a localization strategy at its core. Shopee looks forward to serving the online shopping needs of emerging markets in new scenarios through better-quality products and a more complete online shopping experience during this year’s 315 Consumer Promotion, bringing new blue ocean hope to more merchants.

Shopee

315 Consumers

Southeast Asia

Latin America

Online shopping