Overview of consumer needs and what online stores should satisfy

Data shows that consumers spent a higher share of their total spending online in December 2021 versus December 2020. Based on historical trends , it can be expected that consumers may shift their spending budgets from online to physical stores in the first and second quarters . This means that online shopping is decreasing.

For businesses, understanding consumer needs is the key to attracting existing and potential customers.

Shoppers ’ needs can be divided into three categories: basic needs, online store selection drivers, and niche needs.

Some basic needs are what consumers value most . For example: "I have bought something in this store before.   , I’m an old customer, the product is cheap ”. In this case, an email promoting a new product can help retain consumers and generate additional traffic to the store .

Besides that, it is also important to pay attention to protecting the privacy of your customers. Always be proactive when it comes to protecting your company and your customers’ data. Whether your store takes online payments or personal information, the data that online shoppers input into your online store must be protected and secure.

Apart from this, reliable delivery , a wide range of products , and good customer service are the driving forces for consumers to choose a store .

In this area, merchants need to perform better than their competitors to truly win the favor of consumers. In the past year, heavy online shoppers have higher requirements for "fastest delivery time", "flexible delivery methods" and "flexible payment methods" .

At the same time, not receiving the package on time will lead to a decrease in consumer satisfaction with the online store. If the buyer can be notified of the logistics status of the package in real time, it may give them a more satisfactory consumption experience.

Good customer service is an important reason to increase customer return rate . After all, shopping is not just about buying, it is also an experience. And good customer service can prove that your product or service has higher value . "

Finally, niche needs become the last key factor in choosing an online store. Heavy shoppers have higher niche needs . For example: fastest delivery time , flexible return options , flexible payment methods , display inventory information , flexible delivery options .

Consumer demand