Yesterday, Amazon US issued a new announcement, stating that it will launch two new Amazon Logistics ( FBA) programs to make it easier for sellers to resell buyer returns or accumulate excess inventory, while allowing more products to be resold.
The first program is "Amazon Logistics Grading and Resale", which allows sellers to sell goods returned by buyers as second-hand goods on Amazon. Currently, the program has been launched in the UK and will be launched in the US at the end of this year. Amazon said that by early 2022, the program will be available in multiple regions in Germany, France, Italy and Spain.
The second program, “Amazon Logistics Liquidation,” liquidates eligible products through Amazon liquidation partners, allowing sellers to resell products from buyer returns and excess inventory. The program is currently available in the United States, the United Kingdom, Germany, France, Italy, and Spain.
At the same time, Libby Johnson McKee, director of global returns and sustainability at Amazon, said, "For all sellers, buyer returns are an inescapable reality, and how to deal with these returned products is a challenge for the entire e-commerce industry."
In addition, Amazon emphasized that "these new programs are measures taken to ensure that the products sold on Amazon are fully utilized and waste is avoided. Amazon hopes that these programs will help build a circular economy, maximize the use of resources, and reduce consumption and impact on the earth."
Amazon has launched two new FBA programs designed to help sellers regain the value of returned and unsold goods while saving the earth's resources. The intention is good, but sellers are not buying it.
Seller A: If Amazon held buyers responsible for their ordering actions, there wouldn't be so many returns. Amazon offers "free returns" to buyers, and the majority of return reasons buyers use are "change of mind." There's no point in Amazon pretending to be a "green" company when they are not responsible in their shopping promotions.
Seller B: It seems like Amazon is always moving my FBA inventory from one warehouse to another. How environmentally friendly is that?
Seller C: Making money is Amazon's goal at all costs. On the surface, they shout slogans about environmental protection, but in fact they spoil buyers with wasteful policies.
Sellers believe that the root cause of the large number of returns is that Amazon's consumer policy causes a large number of buyers to place orders blindly without thinking before shopping, resulting in a high rate of product returns. This FBA plan cannot solve the fundamental problem, but Amazon should revise its consumer policy, not overly guide buyers, and remind buyers to "think twice before acting."
Amazon New Deal FBA |
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