According to foreign media reports, 230.5 million Americans made online purchases in 2021, a slight increase from 224.1 million in 2019.
In the United States, Amazon is the undisputed leader in the online retail industry. According to Statista, in 2021, Amazon accounted for 41% of the US e-commerce market. 62% of Amazon's customers in the United States are Prime members, who spend more than twice as much on the Amazon platform as ordinary consumers each year.
Ranked second is Walmart's e-commerce website, which accounts for 6.6% of the US e-commerce market , followed by eBay with a market share of 4.2%.
In 2020, due to the epidemic and stay-at-home orders, people stayed at home, online sales increased significantly, and Amazon quickly seized the offline market share. But when physical businesses began to reopen in 2021, the growth rate of e-commerce sales slowed down.
Analysts predict that U.S. e-commerce sales will grow by 17.3% in 2022, slightly lower than 17.9% in 2021. This means that the growth of the U.S. e-commerce market will slow down or even decline, and the sharp growth similar to that in 2020 will not occur again.
However, preliminary data showed that online retailers achieved unexpected growth during the 2021 holiday shopping season, generating positive expectations for next year.
On the other hand, analysts are more optimistic about the global e-commerce market. Online sales are expected to grow by about 14% in 2022, compared with 10% in 2021. The growth of global e-commerce will still have an impact on Amazon's expected revenue. Although it is not certain how much profit will be absorbed by Amazon's international business, the market's expectations are optimistic.
However, industry insiders believe that some problems encountered by the entire industry in 2021 cannot be ignored, such as labor supply shortages, supply chain constraints and inflation . These problems will continue to exist in 2022 and will not end in the short term , and the market should still be cautiously optimistic .
As a result, Amazon's heavy investments in infrastructure have enabled the company to leverage its massive scale and take market share from its competitors. Amazon Prime E-commerce |
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