Three popular animations are protecting their rights, and some sellers have received freeze notices!

Infringement is the first thing that cross-border e-commerce sellers must avoid during their operations. Once a product is found to be infringing, at the very least the product link will be removed from the shelves, and at worst the seller may be directly banned by the platform.

Recently, three popular animations have started to defend their rights, including classic American animations such as DORA, SPONGEBOB, and SOUTH PARK. The scope of the rights protection of these three animations is trademark infringement , that is, these keywords cannot appear in product titles, detailed descriptions, and pictures. In addition, the sale of related peripheral products may also be sued for infringement! At present, some sellers have received notices of payment freeze.

SPONGEBOB

SpongeBob SquarePants has been on the Nickelodeon channel since 1999. It is not only popular in the United States, but also loved by many children in China. It mainly tells the story of SpongeBob SquarePants and his good friends Patrick Star and Squidward who live in the Pacific Ocean. It is reported that the peripheral products of this IP have generated more than 13 billion US dollars in revenue for Nickelodeon.  

DORA

The American cartoon "Dora the Explorer" tells the adventure story of a cute, lively, smart and brave 7-year-old Latin girl named Dora. Dora has short brown hair, wears a pink coat and carries a purple schoolbag. The Dora game is also very popular among children in China. This game uses simple English to interact with children in the game, allowing children to learn a lot of knowledge while playing.

SOUTH PARK   (South Park)

SOUTH PARK is an adult animated satire created by Trey Parker and Matt Stone for the American Comedy Center. So far, the cartoon has been broadcast for 20 consecutive years and is also the longest-running adult cartoon in American television history.

Currently, the case has been represented by David Law Firm, with the case number 22-cv-639. These IP-related products are also very common in cross-border e-commerce platforms. Relevant sellers must conduct self-inspections in a timely manner to avoid falling into infringement crises that affect subsequent operations.

Infringement

Trademark Infringement