The global live streaming sales volume has increased by 280%! Sellers should pay attention to the new market trend

Product selection is crucial for cross-border sellers. To be successful in the e-commerce field, you must first have products that buyers demand. The quality of product selection directly affects subsequent sales.

In the past two years, the epidemic has been a topic that everyone cannot avoid. Cross-border e-commerce sellers have also been affected a lot. Today we will talk about the product selection trends in 2022 under the epidemic .

First of all, the impact of the epidemic is still huge in 2022. At the beginning of the new year, the port congestion caused by the epidemic made many sellers complain. However, on the other hand, the epidemic has also brought new changes to the cross-border e-commerce industry.

According to foreign media reports, driven by the epidemic, 70% of European consumers said they would purchase items during live broadcasts, and many well-known brands have also reaped huge benefits from it.

In the past three years, the size of the global live streaming e-commerce market has even surged by 280%.

In China, the birthplace of “live streaming with goods”, e-commerce live streaming has long become a hot spot. Not long ago, there was even news that ByteDance will raise its e-commerce GMV target to 2 trillion yuan next year.

But overseas , live streaming sales are still in a stage of continuous expansion.

Just recently, Amazon Global Store announced the product selection trends for 2022 , which also mentioned:

As more and more people are watching live broadcasts, KOL recommendations are increasingly influential on users’ choices of daily consumer goods: makeup and skin care products are easy to convert, such as eye shadow, eyeliner (makeup) , neck cream (skin care), etc., which will become hot-selling products .

As live streaming gradually becomes more popular and widespread, people's demand for electronic products, wireless devices, furniture, home decoration and other equipment will also increase, including background boards, tables and chairs, and home decorations .

In addition, Amazon ’s product selection trends in 2022 also show that the epidemic has made overseas consumers pay more attention to the physical and mental health of themselves and their families.

It is foreseeable that health needs, sports and travel needs, social needs, and personal interest-related needs will remain strong in 2022. The demand for sports and fitness will make products such as yoga wear, cycling pants and sports bras hot-selling products.

At the same time, overseas consumers hope to have some relaxing massage at home. For example, in North America, eye massagers, neck massagers, and SPA massage beds have become hot-selling products.

The epidemic has also allowed consumers to spend more time with their families and enjoy small-scale family activities. The demand for home entertainment products, yard party decorations and other yard supplies will increase.

In the post-epidemic era, people want to go out and stay away from the steel jungle of the city. The demand for camping products including tents, camping tables and chairs, sleeping bags, etc. will increase day by day.

At the same time, for health and environmental protection reasons, consumers may choose electric bicycles more often, and the demand for related products may increase.

As for personal interests and needs, Amazon's prediction for hot-selling products in 2022 is: many consumers will be keen on customized and personalized products, and DIY will increase, such as painting the walls to change your mood, or adding accessories to the car, etc.

In general , although the epidemic is far from over, the impact of the epidemic on our lives in the past two years will be reflected in all aspects. For cross-border e-commerce sellers, this is also a good opportunity and direction.

After finding the right product selection direction, what remains is stocking and operation. Do you want to earn more and save more?

In order to help cross-border e-commerce sellers relieve the pressure of "money", WorldFirst has just launched a major New Year benefit. As long as you register through the event page and deposit it into your WorldFirst account for the first time, you can receive a free card with a limit of 300,000 RMB .

Event time: January 1, 2022 to March 31, 2022 .

Target audience: During the event period, users who register through this event page and deposit money into their Wanlihui account for the first time.

Activity conditions: After registering for the activity through this activity page, the first deposit into the Wanlihui account shall be made on or before June 30, 2022.

Activity Rewards: Users who meet the above conditions can enjoy a "free withdrawal quota" of RMB 300,000.

Cross-border e-commerce sellers in need, please come and get it quickly!

trend

Product Selection

Live streaming sales