Monthly sales volume is over 20,000, and a batch of Halloween products are booming!

As one of the biggest carnival festivals in the second half of the year, the participation and consumption enthusiasm of consumers around the world for Halloween are also increasing year by year. Coupled with the promotion of major social media, the demand for festival-related products has also soared rapidly.

Although there is still more than a month to go before Halloween, in fact, since June, topics related to "Halloween" have attracted much attention on various social media platforms and cross-border e-commerce platforms, and discussions about them have become more frequent. Especially since September, sales of many holiday-related categories have continued to rise, including holiday clothing, atmosphere ornaments and other products .

More than 20,000 pieces sold in a single month, Halloween-style pajamas are selling like hot cakes

Recently, a pair of Halloween-style pajamas has become popular in the US area of ​​TikTok .

The popularity of this pajamas originated from a card-point video posted by a blogger. The style of this video is somewhat different from other "directly show the body" videos. It uses a special card-point method to show the various colors and local details of the pajamas, attracting the attention of most users.

A closer look at the video reveals that this pair of pajamas comes in a variety of colors, including pink, blue, and red. It is based on a personalized lapel and elastic waistband design, and also adds Halloween elements such as pumpkin heads, spider webs, ghosts, and skulls , creating a very festive atmosphere.

In the video's comments section, people left comments saying, "This is great!", "Is there a children's size? My child will definitely love it!", "This is so cute, I have the pink and blue, the fabric and quality are great."

Due to the popularity of the product and the boost in holiday traffic, the video has now been viewed over 500,000 times and has received nearly 7,000 likes .

It is understood that the pajamas belong to the brand " CAFFARIA " and were officially launched on TikTok Shop in mid-July, priced at US$4.36-4.59. Data shows that in the past 28 days, 23,300 pieces of the product were sold, with sales reaching US$185,500. Its sales have been on an upward trend in the category of women's pajamas and home clothes in the United States.

As of press time, the total sales volume of this pajamas was 43,800 pieces, with a total GMV of US$313,700 . It is widely loved by overseas consumers. It can be said that it has really reaped a lot of benefits from the holiday traffic.

It must be said that not only Halloween-style pajamas have achieved hot sales, but recently, a ghost ornament has also quickly become popular on social media platforms with the help of holiday traffic.

Too "popular"! Ghost lamp ornaments are sold out

Initially, blogger @itsambaslife posted a video showing two ghosts sitting on either side of a bonfire, with the flickering "ghost lights" both cute and scary, which directly brought the festive atmosphere to the home. The video attracted many users to leave comments and forward it. Currently , the number of likes has exceeded 150,000, and the number of forwardings has reached more than 15,000 .

In the comment section, some netizens said, "It's so cute! I want to buy one!", "I decorate my house with Halloween decorations almost all year round", "I thought there was a fire when the lights came on, it was so realistic", "My wife will definitely like it", and many netizens asked about the details of the shape of the ornament, which brought a large wave of sales.

As the video went viral, the popularity of the double ghost light ornaments continued to rise, and they were even sold out at one point .

After discovering opportunities for explosive sales, sellers have rushed to put such products on the shelves. Today, there are hundreds of similar ornaments on sale in TikTok's US store, which are very popular among overseas consumers.

In fact, this holiday trend is not only popular on the TikTok platform, but is also popular on Amazon.

It is reported that the best-selling product on Amazon is a ghost decorative lamp, with sales exceeding 3,000 last month and an average daily sales of more than 100. Details show that this ghost decorative lamp can be remotely controlled and timed, has 8 kinds of lights and lighting modes, and can be installed in various occasions such as indoors, porches, courtyards, gardens, lawns, etc., which can easily simulate the horror atmosphere of Halloween.

It is worth mentioning that with the approach of Halloween, more products will achieve good sales on TiKToK stores and Amazon platforms. When the products become popular, the sales of a number of sellers will inevitably increase sharply.

Taking advantage of holiday traffic, sellers are expected to see a significant increase in sales

Recently, the latest data from the National Retail Federation (NRF) of the United States showed that the total Halloween spending this year is expected to reach 11.6 billion US dollars . Although slightly lower than the 12.2 billion US dollars in 2023, the trend of consumers' early shopping has obviously increased. Google Trends shows that in the past 30 days, the global search volume of " Halloween decorations " has remained between 50-100 , among which the search volume in the United States, the United Kingdom, Canada and other countries ranks at the top , and the popularity of topics such as " garage buddy halloween " and " spirit halloween coupon " has soared by 4100% and 500% respectively .

Under this trend, sellers can understand consumers' shopping preferences in advance, helping themselves achieve big sales.

According to a survey conducted by an authoritative organization, consumers aged 25-34 are the main group of consumers who shop in advance for Halloween, accounting for 72%, which is basically the same as last year. Among them, the more popular holiday activities include distributing candies, decorating homes or gardens, dressing up, carving pumpkins, and holding or attending parties, accounting for 67%, 52%, 49%, 43%, and 29% respectively.

At the same time, data analysis agencies predict that more niche and creative products will have explosive sales opportunities this Halloween, based on trends on various overseas platforms. These include daily necessities and clothing , such as ghost slippers, ghost print T-shirts, ghost pillows, mini plush ghost dolls, ghost phone cases, etc.; atmosphere decorations , such as DIY ghost creative products, white ghost candle desktop decorations, garden pumpkin lanterns, etc.; and some categories related to makeup and hair accessories , such as Halloween stickers, multi-color contact lenses, funny hairpins, etc.

Sellers who are preparing for the Halloween sale may want to consider the above categories as a reference.

However, it must be said that while Halloween helps sellers to increase sales, it is also a challenging time. According to past experience, many elements or appearances related to Halloween are usually patented. If sellers want to make money safely during the festival, they must be warned in advance and pay special attention to infringement issues to prevent the risk of store products being removed from the shelves due to copyright infringement, thus missing out on big sales opportunities or even facing huge compensation.

However, in Europe and the United States, in addition to Halloween, there are many other important nodes in the second half of the year, such as Thanksgiving, Christmas, and Black Friday. By then, sellers may be able to understand market trends and consumer shopping enthusiasm in advance, and strive to seize every holiday traffic outlet in the future .