Products are "sold out"! Year of the Tiger peripherals are snapped up

The Chinese New Year is approaching, and many sellers have already smelled the scent of explosive sales, and have launched peripheral products commemorating the Chinese Year of the Tiger. These products have been well received by many overseas consumers, and some products have even been "sold out".

Products are "sold out"! Year of the Tiger peripherals are popular overseas

Recently, a seller posted a video advertisement on a social platform with the text "Amazon US sells Tiger Year red envelopes, pendants, and accessories . Please contact us if you need them."

Under the comments, when a buyer asked how to buy, some consumers replied that they were sold out. When the editor searched the seller's Amazon store, he found that some products were indeed sold out.

There is a reason why products related to the Year of the Tiger are so popular among overseas consumers. According to statistics, there are more than 5.3 million Chinese Americans living in the United States, and their annual consumption has exceeded 300 billion US dollars . Sellers can focus on this large consumer market.

As the Chinese Year of the Tiger approaches, Year of the Tiger peripheral products, such as red envelopes printed with tiger patterns, tiger pendants, tiger dolls, tiger mobile phone cases , etc., have been quietly put on the shelves by sellers on cross-border e-commerce platforms such as Amazon and AliExpress.

Not only that, even the couplets and window decorations that are the most representative of the New Year are also very popular among overseas consumers, and the sales of sellers are also very impressive. "I originally wanted to give it a try, but the result was unexpectedly good." said a seller.

Consumers also responded enthusiastically to the evaluation of these Year of the Tiger peripheral products, "These dolls are so cute", "I didn't expect that the little tiger pendants could be matched to create such an effect", "Let me also experience the Chinese red envelopes and make a fortune together"... It is worth mentioning that the scores given by consumers to these products are not low.

On the popular social media platforms in the United States, videos related to the Chinese Year of the Tiger have been "played out" by Americans. Earlier, a brand launched tiger masks and tiger eyeshadow palettes that captured the hearts of many consumers. Now, some beauty bloggers have started to imitate tiger makeup and have received a lot of attention. In addition, mobile phone cases with tiger patterns and food shaped like tigers have also been "shown off".

According to data from social media platforms, the cumulative number of views of videos with the tag "#yearofthetiger" has exceeded 27 million, which is enough to show the charm of traditional Chinese culture.

It has to be said that the spending power of overseas consumers should not be underestimated. During traditional Chinese holidays, products with traditional Chinese elements listed by Chinese sellers will be snapped up by consumers, and some may even be sold out .

However, behind the popularity of products, infringements often occur . Sellers need to do a good job of investigation and be cautious whether they are selling Year of the Tiger peripherals or other products. In addition, when some products are in short supply, price gouging may occur. Sellers also need to pay attention and operate in compliance with regulations.

The price soared 18 times, and Amazon sellers were blocked for price gouging

The epidemic continues to spread abroad, and the situation in Australia is not optimistic. In Australia, female hygiene products are in short supply, and tampons are snapped up by local consumers due to the extremely short supply. Some Amazon sellers also took the opportunity to sell them, and the price of some tampons has increased by 18 times compared with the previous price...

According to foreign media reports, the shortage of goods in Australia is caused by supply chain problems. The shelves of many local supermarkets are empty. Some Amazon sellers took the opportunity to sell tampons that local consumers urgently need at high prices. The price of a box of tampons has been inflated dozens of times.

An Amazon seller sold a box of 18 tampons for $114, which is about $6.38 per tampon. The price of tampons sold in local supermarkets is more than 30 cents, a price increase of about 1,800% .

However, there was more than one seller who took the opportunity to sell at high prices. On Amazon, another seller sold a box of 18 tampons for $83.7. The price of each tampon was about $5.23, which was also much higher than the price sold in supermarkets.

According to foreign media, after contacting Amazon, the two sellers have "disappeared" from the platform.

An Amazon spokesperson said that Amazon is actively monitoring and removing products that violate platform policies. Sellers have the right to set prices for store products, but Amazon's policies ensure that the pricing of sellers' products is fair and competitive.

The price of a box of tampons has increased 18 times. This incident also reflects the series of impacts caused by the epidemic and the damage to the supply chain. Supermarkets in most parts of Australia have been hit by product shortages. In response to this situation, many local supermarkets have imposed purchase limits on some products (such as meat, vegetables, fruits, etc.).

Regarding this situation, some industry insiders predict that the supply chain problem will continue for at least another month.

Affected by the Omicron strain, the number of confirmed cases in Australia has surged, resulting in a serious shortage of local labor. Recently, the Australian Transport Workers Union said that about half of the local truck drivers have been quarantined and there is a serious shortage of truck drivers.

The secretary-general of the National Transport Workers Union of Australia said that truck drivers would deliver the testing reagents to supermarkets or pharmacies for sale, but they would be sold out once they were put on the shelves, so many people, including himself, still could not buy them.

At the same time, due to the shortage of staff responsible for loading and unloading containers and handling empty containers at terminals across Australia, the transportation efficiency of containers has also been greatly delayed. The increase in the number of confirmed cases in the local area has not only led to a decline in terminal efficiency, but also added resistance to the normalization of the port.

In this regard, some industry insiders said that when local supermarkets are out of stock, many people will still choose to continue shopping online, and many sellers have shipped their goods in advance. When large quantities of goods are delivered to the port but cannot be processed in time, there may be a new round of congestion, and the port congestion problem may become more serious.

As things stand, the overseas epidemic is raging again, aggravating logistics problems such as port congestion and delays. Sellers need to communicate with consumers in advance and track express delivery to avoid low product reviews and affect product sales. In addition, logistics costs are still high. Sellers who want to prepare and ship goods in advance need to choose carefully and ship reasonably.

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