Tik Tok will continue to increase its e-commerce development in 2022!

TikTok’s advantage in bringing goods is becoming increasingly obvious. Some products have become popular items after being “transferred” through Tik Tok, which has also made Tik Tok a competitor by many e-commerce platforms.

Recently, there is news that Tik Tok will focus on developing e-commerce this year . Although no specific details have been disclosed, we can get a glimpse of the development of Tik Tok in e-commerce in recent years, and the development of short video e-commerce has become a general trend.

Since 2021, Tik Tok has been focusing on the North American market and expanding its e-commerce and live broadcast teams . At the beginning of last year, recruitment in Singapore covered positions such as e-commerce, product and data management. In addition to North America, TikTok is also recruiting for positions related to products and marketing in the Middle East and Africa.

In 2021, Tik Tok also launched Tik Tok shop, TikTok for Business, etc. in many countries. In December, Tik Tok also launched an independent e-commerce called "Tik Tok Seller" in Indonesia, which can manage products, orders, returns and refunds, but is only open to some sellers who meet specific conditions. Its e-commerce market is gradually expanding.

TikTok has been able to develop so rapidly in the e-commerce market. In addition to the construction of the platform itself, its user base is also an important factor driving its development.

According to relevant information released by foreign media, Tik Tok ranks first in the global APP download ranking, with more than 3 billion downloads. In 2021, Tik Tok's clicks have surpassed Google, becoming the most popular website in the world.

In addition, according to some content of the influencer marketing status in 2021, Tik Tok focused on developing several key businesses including marketing, attracting young groups and video output in 2021. Due to Tik Tok's large user base and youth, TikTok can help merchants attract more traffic through advertising marketing and content output.

Industry insiders said that TikTok's advertising revenue in 2022 will reach 12 billion US dollars, at least three times the amount in 2021.

Tik Tok currently cooperates with e-commerce platforms such as Shopify and Etsy, and is gradually gaining momentum in the e-commerce market.

Tik Tok

2022

E-commerce