Quickly master Meta technology and full-funnel strategy, taking into account both brand and effect

In the post-epidemic era, global business opportunities are emerging, and it is a great opportunity for Chinese companies to enter the international market. How to efficiently allocate resources across platforms and how to balance the brand and effect of advertising have always been the top priorities for overseas marketers.

Meta and official agents have always regarded serving Chinese companies going overseas , solving bottlenecks, and achieving business growth for Chinese companies as their top priority. As your "local guide" for overseas marketing, Meta technology goes beyond social attributes and will provide you with all-round marketing technology and solutions to help you use full-funnel marketing solutions, grasp every link of the consumer shopping journey for marketing, and efficiently expand overseas business.

Understand Meta technology and cross-platform synergy

No matter what industry you are from, the size of your business, or how high or low your advertising budget is, you can work with Meta's official agents to leverage Meta's full range of marketing technologies and cross-platform solutions, including Facebook, Instagram, Messenger, and WhatsApp, to reach target audiences from all over the world, acquire a large number of high-quality customers, increase sales, optimize the shopping experience, and conduct overseas marketing efficiently.

Using full-funnel marketing to achieve a win-win situation for "brand" and "effect"

Many companies going overseas will formulate a single marketing plan when conducting overseas marketing. This neither fully covers the needs of users, nor maximizes the value of the entire user life cycle, nor can it maintain stable business growth. Multiple single marketing plans will also greatly reduce efficiency and cannot achieve the synergy effect of 1+1>2.

Overseas marketers must have a full-funnel marketing mindset, because the customer experience when making a purchase is a continuous process that is linked together. From being attracted to a brand, to interacting with the brand, generating purchase intentions, making purchases, making repeat purchases, to becoming a loyal customer and spontaneously building word-of-mouth for the brand ... To build a sustainable business, you must be prepared to "grab" potential customers at every stage of the user's shopping journey.

Meta's full-funnel marketing solution can provide you with powerful support, allowing you to use the most appropriate marketing technology and solutions to efficiently achieve business goals according to business needs at different stages throughout the user's entire shopping journey. You can implement a single strategy or execute a full-funnel strategy to maximize synergy.

Full Funnel Marketing Phase 1: Expand Brand Exposure

For Chinese companies, the main goals of the first phase are to introduce huge traffic, increase exposure, rapidly expand the size of the target audience, and enhance the popularity of brands and products overseas.

Facebook and Instagram are both the world's leading social media, with a strong user base around the world. Through agents, Chinese merchants can create Facebook public homepages and Instagram business homepages to effectively promote their brands, tell brand stories and promote their businesses; they can also use a variety of advertising formats and marketing plans to reach high-quality target audiences from all over the world and quickly increase brand exposure and popularity.

The second stage of full funnel marketing: stimulating purchase intention

The main goal of this stage is to attract the target audience's interest in the product or service and inspire them to further explore and generate purchasing intention.

Through agents, Chinese companies can use marketing solutions on Facebook and Instagram, such as traffic ads or dynamic ads containing product information and calls to action, to vividly tell brand and product stories and stimulate interest and demand. In addition, message marketing solutions are also a great way to increase traffic and attract consumers to interact with brands, including using Messenger direct ads and WhatsApp direct ads to attract users' attention to products and increase potential customers' purchase intentions.

The third stage of full funnel marketing: promoting purchase conversion

The main marketing goal of the third stage is to encourage users to take purchasing actions, including increasing conversions within the site or app, and increasing sales on third-party merchant platforms.

Meta also provides a number of effective technologies and solutions for this stage , including automatic app ads using app events and value optimization, remarketing dynamic ads, etc., to remarket to people who have already expressed interest, and find similar people to re-engage and take action. In addition, companies can also use the message marketing solutions provided by Messenger and WhatsApp to keep in close contact with customers and provide the necessary assistance to promote purchases, which is also an effective way to improve retention and loyalty.

Without further ado, start exploring the diversified technologies and full-funnel marketing solutions provided by Meta. Meta hopes to become an important platform that Chinese companies can trust and bring the greatest impetus to your business growth.

Go global, integrate into the local community, and let Meta guide you and help you shine around the world!

Interested friends can quickly go to Meta China’s overseas marketing official website , fill out simple information, and download the practical guide to the full-funnel marketing plan !

Sources:

1. Source: Facebook data in March 2021

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