The order volume has reached a freezing point, and the seller’s 200,000 yuan has been wasted!

Amazon sellers have had a rough year this year, with accounts being blocked and reviews being deleted one after another, involution has intensified, and sellers are making very little profit. Compared with sellers on the Amazon platform, the sales of some independent website sellers do not seem optimistic either ...

Seller: 200,000 yuan wasted, the number of orders is pitifully small

Recently, many independent website sellers have reported that advertising costs have increased, but traffic has not improved. " The advertising budget has been increasing, but there has been no orders in half a month. It's really weird. " A seller with operational experience complained that it has been half a year since the independent website was established. He has invested a lot of money, but has not seen any "splash".

On the forum, the word most mentioned by many independent website sellers is "burning money". Some sellers even said that the number of orders is pitifully small and can be counted on one hand. The 200,000 yuan invested in running an independent website for a few months was all "wasted".

There are sellers in the industry who spend hundreds of thousands or even millions of dollars but see no results, while there are sellers who can double their revenue with just a few hundred thousand. Why is the gap so big? "Throwing a big stone but not making a big splash." In response to this situation, industry insiders believe that there are three most common reasons: talent shortage, insufficient traffic operation capabilities, and failure to do a good job of consumer insight.

What you sell on Amazon is "products", while what you sell on independent websites is more "services", which is something that many sellers in the industry have deeply experienced. Some sellers even concluded that independent websites are different from Amazon. Selling goods is just the beginning, and increasing the repurchase rate is the ultimate goal . Traffic, brand, and operation are all core keys.

As costs rise and profits fall, is it difficult for independent website sellers to expand their brands overseas?

Competition in the industry is becoming increasingly fierce. For independent website sellers, especially new sellers, obtaining traffic and operations are urgent problems that need to be solved. But in fact, some sellers are also facing the problem of rising costs.

Ports in many countries are congested and supply chain disruptions are imminent. In this situation, air freight has become a hot commodity and air freight prices are rising. Data shows that in the past three months, air freight prices on major routes to and from Asia have doubled, and last week the air freight price on the Shanghai to North America route even hit a record high of $14.

The price of bulk raw materials has increased, shipping costs have risen, and cost pressure has doubled. It is not easy to reduce costs and maintain profits. It seems even more difficult for independent site sellers to obtain traffic and accelerate brand expansion overseas.

The editor learned that Payoneer , the world's leading cross-border payment digital platform, officially launched the "Brand Ark Seller Take-off Plan" ( focusing on the "Blue Ocean Platform Brand Overseas Accelerator" and "Independent Station Leap Plan") on November 30, and joined forces with six blue ocean platforms and four independent station platforms to provide 18 million yuan in industry subsidies to help Chinese brands go overseas.

The " Blue Ocean Platform Brand Overseas Accelerator " is a highlight of the plan. Payoneer has teamed up with third-party platforms such as eBay, Walmart, Shopee, Meikeduo, Joom, and eMag to provide sellers with a green entry channel and provide operational incubation or platform traffic support.

The " Independent Station Leap Plan " is aimed at brands that focus on high-quality products, have relatively mature operational capabilities and want to build independent stations . It empowers them by combining a powerful industrial resource ecosystem, providing subsidies to sellers in terms of acquiring, collecting payments and advertising payments , and accelerating the steady expansion of brands or platforms overseas.

A more detailed introduction to the benefits is provided below. Click on the poster below to scan the QR code to add an account manager and get more subsidy and benefit information!

In addition, Payoneer will carry out the "Bimonthly Brand Overseas Salon" event in key business cities such as Shenzhen, Shanghai, Ningbo, Hangzhou, Chengdu, Nanjing, Wuhan, Tianjin and Qingdao from January to June 2022 , to discuss with sellers and help sellers solve the difficulties and pain points on the road to overseas, and help more Chinese brands move towards global development. Sellers are welcome to look forward to it!

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