Ranked among the top 5 in the market segment! 7-year Amazon veteran seller tells his hardcore strategy

Many years ago, the cross-border e-commerce industry attracted a large number of novice sellers to enter, and it was a blue ocean. Many years later, the cross-border e-commerce industry has undergone many changes, and many of the sellers who entered the industry with enthusiasm have left the market. However, at the same time, a large number of entrants have grown rapidly after years of trials and tribulations, and they can still go against the current in this year's complex industry environment. Henan Haiqi Information Technology (hereinafter referred to as " Haiqi Technology ") is one of them.

Under pressure from multiple parties such as account blocking, soaring shipping costs, power rationing in many places, and falling exchange rates, it is not easy for sellers to operate smoothly and survive. However, Wang Xingyu, general manager of Haiqi Technology, said that the company's business has continued to double this year. What are its business secrets?

After seven years of deep cultivation on Amazon, it has become one of the top 5 in many national market segments !

Seven years ago, Haiqi Technology chose to enter Amazon and focus on vertical categories. Based on the characteristics of its products, it chose Europe and the United States as its target market. Its products can meet the needs of female consumers aged 35 and above. After years of hard work, Haiqi Technology has now become a leader among sellers of similar products.

Haiqi Technology has always adhered to the "steady and fast" route, continuously accumulated in vertical categories, accumulated sufficient experience, and summed up a unique strategy. Therefore, even in this year when platform policies have been tightened and many sellers have been severely impacted, Haiqi Technology's business has continued to grow steadily.

Talking about the current situation of the industry and platform, Wang Xingyu said that in fact, the company's business has doubled in previous years, and even under the influence of the industry environment this year, the company's business has not been greatly affected.

The more troubled the world is, the more stable it is. In the midst of a major industry reshuffle and platform overhaul, Haiqi Technology continued to dig deeper into its products and focused on creating products with relatively competitive advantages. During the just-concluded "Black Friday", the company achieved outstanding results in the TOP 5 of market segments in many countries.

Product development and operation management are necessary conditions for sellers to gain a firm foothold. To achieve excellent results, not only competitive products are needed, but also relatively standardized processes and operation ideas are essential for any company. This is also one of the key points that Haiqi Technology will continue to focus on next year.

How to stand out from the competition? Experienced Amazon sellers share their secrets

This year, Wang Xingyu, who has many years of operation experience, also feels deeply about the advertising problem that has troubled many sellers. When talking about product advertising, he said that the company's advertising traffic has also increased compared with previous years, although the overall level is still below the industry average.

“Amazon is no longer as easy to do business as it was in the past. How to accurately and efficiently obtain the most accurate traffic is the most important issue that new sellers should consider, because both determine the ultimate effect of the advertisement. ” This is Wang Xingyu’s most pertinent advice to fellow sellers.

In Wang Xingyu's view, every industry and every category has its own uniqueness, and advertising is naturally different. On the Amazon platform, both refined operations and distribution models have drawbacks. For sellers who engage in refined operations, advertising is more like a "battle" that requires a lot of "firepower" and "heavy artillery" bombing, which means that most other resources are ineffective; while for sellers who engage in distribution, advertising is more like a model of casting a wide net. If you fail to seize the opportunity in time, you will miss out on profits.

He believes that the most important thing for sellers is to first be clear about what kind of strategy they want to use to play this model, which is also the core issue.

The Amazon market remains hot, and with the influx of a large number of new sellers, the competition for traffic is gradually increasing; on the other hand, the costs of warehousing, logistics, etc. continue to increase, and the traditional marketing model is no longer feasible or is becoming more difficult. On this basis, sellers on cross-border e-commerce platforms need to seek solutions from a more comprehensive industry perspective. Wang Xingyu believes that it is important to do the following:

1. Customer group positioning: identify the customer groups to be served, so as to carry out marketing and services to customers from a deeper dimension;

2. Product solutions: Based on customer positioning, identify your own supply chain entry point and create relatively competitive products;

3. Marketing specialization: Conduct in-depth research on advertising strategies, evaluation acquisition, etc., find the right strategies, and make breakthroughs;

4. The rhythm is in line with market trends: Based on the above basic actions, mobilize relevant resources to increase sales according to market trends .

Focusing on vertical categories, Haiqi Technology follows the trend

Nowadays, with more and more new sellers entering the cross-border e-commerce field, the competition among major platforms is becoming more and more fierce, and sellers are constantly complaining. In fact, like many sellers, Wang Xingyu is not optimistic about the overall environment of the industry this year.

With costs soaring and profits decreasing, many sellers are in a difficult situation. In his opinion, at this time, they should look for some unchanging things in the ever-changing market and follow the "trend".

“When the market environment is in the blue ocean stage, many people can push forward and slowly expand their scale; but when the entire market enters a contraction phase, in some respects, the higher the potential energy accumulated in the early stage of a company, the faster its growth rate will be when it enters the dive phase.” As an experienced Amazon seller, Wang Xingyu expressed his opinion.

He believes that if sellers only focus on distributing goods and paying attention to sales, but do not work harder on financial management and supply chain depth, and lack an overall organizational structure, then subsequent operations will be very difficult.

Facts have proved that this move was correct. After seven years of deep cultivation of the platform and focusing on vertical categories, Haiqi Technology has moved to a higher level.

On the whole, creating products that suit you according to the market situation and placing advertisements and operating according to your actual situation is the path that suits every platform seller.

On December 13, at the 2021 First Central China Cross-border E-commerce Seller Brand Overseas Summit hosted by Ennet, Wang Xingyu will bring a wonderful sharing on the theme of "Managing Advertising Plans through Amazon Advertising Data", discussing the importance of advertising in Amazon's business from multiple perspectives, and giving corresponding suggestions to peers and sellers based on his own experience. You can scan the QR code below to register for this conference and listen to the practical information shared by Wang Xingyu, general manager of Henan Haiqi Information Technology.

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