Loss of 150,000! Where is the future for Amazon sellers?

Amid the turmoil on Amazon, sellers with a single layout are walking on thin ice. Sellers have learned that they cannot put all their eggs in one basket, and have chosen to operate through multiple channels. The layout of independent websites has become one of the key development strategies of many sellers. However, how to operate traffic, select products, and the different rules of major platforms have made sellers face huge challenges ...

Loss of 150,000, Amazon sellers face many difficulties in transformation

"Amazon's transformation into an independent website has caused a loss of $150,000. I hope this will be a lesson for myself," a seller said on a social platform.

In fact, after the big earthquake in the cross-border circle, many sellers chose to transform into independent sites, but it is not a simple matter to transform Amazon into an independent site. Many sellers choose to build an independent site in the conventional way of Amazon, but end up with a mess ...

"It's really hard to run an independent website. I tripled my advertising budget in August, but my sales only increased by 40%," said a seller. The seller also said that he spent a lot of money on advertising, but the orders just didn't come in, like a hopeless person. In addition, many sellers complained that the cost of acquiring traffic for independent websites was too high , saying that they foolishly spent $500, but it didn't even cause a ripple.

Some sellers said that it is not without reason that independent sites are difficult to run. " Casting a long line to catch a big fish" is the best way to describe independent sites. Compared with Amazon, the products of independent sites are more suitable for the B-side because they have a precise customer base and require time and brand accumulation. This is why many sellers hold the idea that "moving Amazon products to independent sites can get orders", but ultimately do not get a single order.

"The mindset of running an independent website is quite different from that of running Amazon," many sellers who have transformed have expressed their feelings, saying that running Amazon is all about selling goods, and after the customer places an order, both parties are happy; while running an independent website is somewhat like a mindset of lifelong service, which requires long-term maintenance of customer relationships, and ultimately achieving the goal of increasing customer repurchase rates.

From Amazon to multiple platforms, what is the secret for sellers to successfully transform?

For many sellers who want to rely on multi-channel operations to reduce risks, traffic acquisition and operation are difficult problems that need to be solved urgently when transforming to independent sites, but many sellers are still facing the pressure of high costs.

Due to port congestion, ship delays and tight shipping space, many shipping companies have announced suspension of operations, especially large-scale suspension of operations on US routes, resulting in a further increase in logistics prices, especially air delivery prices, which have exceeded 80 yuan/kg. Coupled with the high costs of raw materials, sellers' costs have ultimately been raised.

Under these multiple factors, it is not easy for cross-border sellers to transform into multi-channel sellers. The editor learned that Payoneer officially launched the "Brand Ark Seller Takeoff Plan" on November 30 , spending 18 million yuan in industry subsidies to help Chinese brands go global on multiple platforms and independent sites, lowering the threshold for sellers to go global and achieving industry prosperity and win-win results.

This event mainly focuses on the "Blue Ocean Platform Brand Overseas Accelerator" and the "Independent Station Leap Plan". The " Independent Station Leap Plan " targets high-quality national brands and category boutique retail platforms . While combining powerful industry resources , it lowers the threshold in terms of brand positioning , overseas operations , traffic , capital flow, etc. , and accelerates the steady rise of brands /platforms . Payoneer also cooperates with the four major independent station building platforms Shopify, Shoplazza, Funpinpin, and Meshop to provide sellers with 0 withdrawal fees + Google's exclusive website acceleration package resources to help sellers enjoy official resources and traffic dividends.

In addition to independent sites, domestic brands can also quickly obtain resources for overseas channel development and traffic growth through the "Blue Ocean Platform Accelerator" , and join hands with the world's preferred leading or emerging third-party platforms for incubation and operation, such as eBay, Walmart, Shopee, Joom, eMAG, etc.

For more benefit details, please check the poster below, or click on the QR code to add an account manager to learn more!

In addition, the "2021 4th Global Cross-border E-commerce Festival" will be grandly opened at the Shenzhen Convention and Exhibition Center in Guangdong from December 11 to December 13, 2021. Payoneer will arrange a special overseas session to discuss the hot spots and pain points of national trend brands with big sellers and platforms. Interested sellers can click to read the original text and participate in the event!

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