The market size exceeds 300 million units! Low- and medium-priced wireless headphones in South Korea may be a big hit

On the 28th , according to a global wireless headset market outlook report released by market research firm Counterpoint Research , the size of the wireless headset market this year may reach 310 million units, a 33% increase over last year.

Although the growth rate has slowed down compared with the 78% growth in the whole of last year , it is expected to maintain a good growth momentum.

According to the latest report from market analysis consulting firm IDC Korea (International Data Corporation Korea), shipments in the domestic wearable device market in South Korea reached 12.76 million units in 2020, an increase of 50.7% over the previous year.

According to analysis, as online learning and homework expand, consumers' purchases of headphones have increased, and due to increased interest in healthcare, purchases of wristbands and watches have also increased.

In terms of product market share, the shipment volume of headphones was 9.39 million units, accounting for 73.6% of the total wearable market, and the proportion of wireless headphones (Truly wireless) reached 98.9% of the entire headphone market.

As market demand continues to spread around mid- and low-priced products, Apple's annual sales may increase by 15%, but its market share is expected to drop slightly from 31% last year to 27% this year.

Xiaomi's sales are expected to increase by 35% over last year, and Samsung Electronics' sales are expected to increase by 39% over last year. The annual market share is expected to be similar to last year and this year, with Xiaomi at 9% and Samsung Electronics at 7%.

"The continued growth of mobile content and the movement by smartphone makers to remove headphone ports will serve as growth engines, continuously generating demand for wireless headphones, " said Lee Dong-geun, an analyst at Counterpoint.

In the past two years, China's wireless headset production and output value have been growing rapidly. In the first half of 2020, China's wireless headset market shipments reached 42.56 million units, a year-on-year increase of 24%.

In addition, as consumers demand active noise reduction functions for wireless headphones, China's true wireless headphone active noise reduction products are growing rapidly. In the first half of 2020, active noise reduction products accounted for 30% of China's true wireless headphone market, a year-on-year increase of 122%, a significant increase.

As major manufacturers equip their flagship products with active noise reduction functions, the proportion of active noise reduction functions will increase rapidly in the future.

With the increase of consumers' disposable income, the change of consumption habits of digital products and the improvement of entertainment and cultural consumption, the wireless headset market will continue to develop. Sellers should seize the opportunity and select products to meet the needs of consumers, otherwise they may usher in a boom in orders!

South Korea

Wireless headphones

Seller