Optimizing cross-border logistics of footwear products, Cainiao International Express accelerates cost reduction and efficiency improvement for merchants

According to Statista data, the global footwear market size is expected to reach US$412.9 billion in 2024 and maintain a compound annual growth rate of 3.43% between 2024 and 2028.

To help merchants expand into the global footwear market, Cainiao International Express has optimized cross-border logistics solutions for footwear products. By optimizing all links in the entire chain, such as reducing cargo throwing and increasing the proportion of heavy goods, it is expected to achieve a 5% reduction in logistics costs in some countries and routes while ensuring timeliness .

UIN is an original brand designed by Spanish designers. Its main product is painted travel shoes, with an average price of about US$120 per pair. It is currently sold on multiple platforms in the global market, covering more than 100 countries including China, the United States, Germany, Spain, Japan, etc. Classic styles and mature markets are given priority in stocking overseas warehouses, which not only reduces logistics costs but also ensures logistics timeliness. New models, popular models and expanding markets are sent to consumers through cross-border parcels. The supply chain and production are mainly concentrated in China.

Recently, Cainiao International Express has started cooperation with UIN. On the one hand, it provides one-click settlement and multi-ERP system docking services, allowing UIN to manage multi-platform orders more efficiently, such as automatic import and batch processing; on the other hand, it helps expand into countries such as Mexico and Brazil, and reduces UIN's cross-border logistics costs by optimizing cross-border logistics solutions for footwear products.

In the future, Cainiao International Express will provide UIN with more services, such as overseas warehousing and overseas terminal delivery. The two parties will also work together to deepen full-link cross-border logistics and supply chain solutions based on the characteristics of footwear products.

"In terms of cross-border logistics, Cainiao has many years of accumulation, especially in the first-mile collection. Its advantages are obvious." Gary Chen, brand director of UIN, said that he was very happy to cooperate with Cainiao International Express. Compared with sports shoes, travel shoes have a broad market space in the world. UIN has not only expanded Chinese e-commerce platforms such as Tmall, Taobao, JD.com, and Xiaohongshu, but is also further expanding the global market, such as celebrity marketing and opening offline stores in key markets. The sales model will be more diverse and the demand for logistics will be greater.

At present, Cainiao International Express provides tiered products such as express and standard. Taking the United States as an example, through multiple ports such as Los Angeles, New York, Miami, etc., the goods can be delivered to the door as soon as the next day after landing. The US express line can be delivered to local consumers in as fast as 5 days, and it provides cross-border merchants with services such as one-click collection on multiple platforms, further optimizing logistics timeliness and service experience.

Cross-border logistics

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