The number of orders has skyrocketed 10 times, it’s time for domestic brands to go overseas!

Under the great wave of going overseas, many Chinese brands have begun to seek development in overseas markets, but they are faced with problems such as cultural background and consumer market, and lack of support from global consumer trend research, which makes their road to going overseas quite bumpy.

The number of orders has increased, and the domestic brands are going global .

" The number of orders has increased visibly in the past two months , at least 10 times more than before, and the number of keywords has increased by more than 100. " A seller of decorative items said that it is "really great" that the products can be successfully exported through various channels such as cross-border e-commerce, and he has no regrets about choosing this path.

Affected by the epidemic and other factors, the preferences and demands of overseas consumers have changed. Products that were previously unpopular have become hot-selling products, and overseas consumers have an increasing demand for Chinese brands. From this perspective, changes in global consumer habits have greatly promoted the pace of Chinese brands going global.

In the context of the global pandemic, some companies pursuing rapid growth have suddenly been tripped up, and have realized that long-term success is the only way to go. For Chinese brands, going overseas is undoubtedly a huge opportunity, but whether they can successfully seize the opportunity and meet the challenges is a more important part.

Data shows that even under the shadow of the epidemic, 70% of China's overseas companies still achieved a 70% performance growth in 2020, 23% of overseas companies achieved a growth of more than 100%, and more than half of the overseas companies had peak season sales far exceeding the same period last year.

Based on this, today's overseas markets are more inclusive and have more possibilities. Chinese brands going overseas have ushered in a new trend, and the competitiveness of Chinese companies in overseas markets may be further enhanced.

How to complete the transformation from a national enterprise to a global brand?

According to relevant data, the consumption behavior of most millennials and Generation Z is more easily influenced by brand culture and brand stories , and brands that can convey their voices are more popular. Therefore, some practitioners believe that the most important thing for companies going overseas is to create brand concepts, view the market from a national perspective, and pay attention to product culture while improving product quality.

It can be seen that from national enterprises to world brands, localization is the secret to success and the path that must be taken to create popular products. This requires sellers to select products based on the characteristics of the platform and target population, increase traffic through various promotion channels and methods, use data information, and conduct comprehensive analysis based on industry trends and current popular products to find new user growth points, further expand overseas consumer markets, and help national enterprises lay a solid foundation for going overseas.

In fact , exporting Chinese products abroad is only the first step. If Chinese brands want to take root in the world market, there is still a lot to do ...

To help more Chinese brands go global, Ipsos , a leading global market research group, will hold the "2021 China Brand Overseas Summit Forum" on December 1 , conducting analysis and discussion from the perspectives of market entry, blockbuster creation, brand growth, and reputation management , to help Chinese national enterprises quickly become global brands.

Ipsos has more than 40 years of global market research experience and has localized research and execution teams in 90 markets around the world. In the 2019 "China Brands Going Global Summit Forum", there were more than 100 brands, more than 300 marketing, brand, and strategy leaders present, 200,000 practitioners interacted online, and more than 1,000,000 were exposed online.

The " 2021 China Brands Going Global Summit Forum" will focus on " From National Enterprises to World Brands ", inviting presidents, chief marketing officers, chief growth officers, chief experience officers of well-known domestic and foreign companies and professors from well-known business schools to discuss together to help Chinese brands set sail overseas!

The online live broadcast of the " 2021 China Brands Going Global Summit Forum " has entered the countdown, and the registration channel has been opened. Interested friends can directly scan the QR code at the end of the article to make an appointment ↓

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