Amazon adds free advertising placements, use 0-cost advertising

Recently, Amazon has launched a new free product exposure position on the front desk, but currently only a small number of product sellers are using it.

This newly added free ad placement is on the product details page, named: Inspiration from this brand, between Product information and Videos. As shown in the following figure:

According to the editor, this front-end display function has just been launched. It can increase the exposure of products and brands and bring more traffic to sellers. And according to feedback from sellers who have used it, this function can increase the number of fans ( Followers) of the store, which is very helpful in enhancing buyer stickiness and building brand stores.

So how do sellers use this feature?

First of all, this advertising display space is a free display section for POSTS!

Amazon has officially pushed out relevant notifications. The content is as follows:

1. With this test ad placement, you will have the opportunity to breathe life into your brand and engage shoppers as they learn more about your products. In addition to the current placements for posts in your brand flagship store, the carousel of related posts on product detail pages, and related news feeds, you can take advantage of this new opportunity to reach more shoppers with this new ad placement.

2. It’s easy to get started with just 10 posts. To start using this test ad placement, you only need 10 live posts that must comply with Amazon Advertising’s content-related quality guidelines. Once your posts are reviewed, they will automatically appear on your product detail pages without any further action on your part.

In other words, as long as you upload posts diligently, this section will soon appear on the product details page. However, this section is currently only a beta version, so some sellers may not have this function.

The content of the post is usually a picture with some description. And the picture does not need to be pure white background. Sellers can add any scene to arouse buyers' desire to buy.

The cost of advertising on Amazon is getting higher and higher. Some time ago, a seller of large items said that the advertising bid for his product was $8. Many sellers laughed at themselves and said that their vision was too small.

Therefore, don’t miss the free product exposure opportunity. Maybe your order volume will increase rapidly.

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