Demand for fashion categories in the UK increases, and online market sales continue to heat up!

Affected by the epidemic, many offline merchants have gradually moved the "main battlefield" of sales to online.

According to a survey by eShopWorld (ESW), a cross-border e-commerce technology and service provider, in the past year, as many offline merchants have moved online , the number of new brands in the UK online market has increased by 11% year-on-year. Among them, about 490 billion pounds of sales in physical stores have been transferred to online stores.

According to research by online brand research company Media Vision, fashion brands account for the largest proportion of new brands launched in the UK online market.

Media Vision also predicts that the search volume for related fashion brands will increase significantly in the coming shopping season. Among the emerging women's clothing brands, Lavish Alice and Phase Eight will attract consumers' attention, and the related search volume is expected to increase by 223% and 121% respectively; among fast fashion brands, the search volume of Next and Zara will also increase by 4.3% and 36.7% .

According to the ranking of British fashion shopping platforms in 2021 announced by the eMarket platform, ASOS (As Seen On Screen), a global online retailer of fashion apparel and beauty products founded in 2000, ranked second only to Amazon and has attracted the attention of many British fashion product consumers.

As of the first half of 2021, the number of active users on the ASOS website reached 24.9 million in six months, of which 7.8 million were from the UK.

In addition, as epidemic prevention and control has become normalized, many companies have begun to resume office work, and people's demand for clothing has greatly increased compared to before. It is expected that during the Black Friday promotion in 2021, British consumers' spending on fashion clothing will increase significantly.

Previously, an ESW survey showed that the UK is the world's third largest cross-border online shopping market after China and the United States.

According to a report by FIS Worldpay, the size of the UK e-commerce market reached £192 billion in 2020, a 13% increase from 2019. The agency predicts that by 2024, more than 20% of shopping in the UK will be done online, and the amount of online consumption will reach £264 billion. By 2024, it is expected that 40% of online shopping in the UK will be done through mobile phones.

Many consumers said that the reason they shop online is not only because of the impact of the epidemic, but also because they can find things in online stores that are not available in physical stores.

For British consumers, Amazon is still the first choice for online shopping. According to statistics, the traffic of Amazon UK has been on the rise in the past 12 months, with monthly visits exceeding 100 million times per month in the same period last year, and monthly UV (unique visitors) has increased by about 12 million. This means that more and more people are shopping on Amazon UK.

British consumers pay more attention to clothing accessories, especially women's clothing, women's bags, scarves, shoes and hats, which are also very popular on Amazon UK. In terms of clothing style, British people prefer simple and fashionable styles, which sellers can focus on when selecting products.

The prosperity of online fashion in the UK also brings hope for sellers to increase their revenue. We also recommend that all corporate sellers do a good job in product selection and operation strategies, so as to achieve a huge sales explosion during the end-of-year shopping season.

U.K.

Fashion