Tmall Global launches Double 11 service provider escort plan to help new brands reduce operating costs by more than 30%

On the eve of Tmall Double 11, Tmall Global once again optimized its service provider ecosystem and cooperation model to help overseas brands better operate in the Chinese market.

On October 18, the reporter learned that Tmall Global has officially launched the Double 11 service provider full escort plan, introducing three major initiatives: launching full-cycle vertical customized services, establishing an official standardized service provider alliance, and optimizing operational supervision mechanisms.

It is reported that the plan will serve thousands of new overseas brands during this year's Tmall Double 11, saving the brands at least 30% of their operating costs.

"Overseas small and medium-sized brands do not have enough understanding of the Chinese market and lack mature e-commerce operation experience. Faced with the best growth opportunity of the year such as Double 11, they need platforms and service providers to provide more refined services." The head of Tmall International's merchant product operations team said that the full escort plan hopes to help overseas brands quickly connect with high-quality service providers and provide efficient operational guarantees.

During the Double 11 campaigns of seeding, storing water, and exploding, Tmall Global integrated resources from high-quality vertical service providers such as store live streaming, content seeding, data consulting, and integrated marketing to provide brands with differentiated services such as basic, advanced, and customized services, thereby reducing operating costs and improving efficiency.

For example, during the promotion period before the Double 11 pre-sale begins, content service providers will provide merchants with services such as short video production and dissemination. Basic services will provide AI smart editing for the first time, reducing production costs by 80% compared to traditional manual editing.

At the same time, on the eve of Double 11, Tmall Global also established an official standardized service provider alliance to solve the pain points that new overseas brands have faced in the past in terms of service provider selection, negotiation, and operational quality.

Tmall Global has joined forces with high-quality service providers to develop official standardized service quotations, service processes and service content, etc., allowing brands to enjoy more favorable prices while eliminating tedious selection and negotiation cycles and reducing decision-making costs.

In addition, Tmall Global will continue to optimize its operational supervision mechanism and regularly assist brands in evaluating the operational effectiveness of service providers to ensure the quality of store operations.

In fact, since July this year , Tmall Global's official standardized service provider alliance has been trial-operated during the Double 11 investment promotion phase, helping new overseas brands to accelerate their entry into China and plan ahead for Tmall Double 11. During the trial run, the time it took to match brands with service providers was about 60% faster than before.

Since Alibaba set a five-year, $200 billion import plan at the first CIIE in 2018, Tmall Global has continued to optimize its overseas brand service capabilities. In May last year, it also launched an intelligent matching platform for service providers to improve the efficiency of brand entry and store opening. So far, more than 29,000 overseas brands from 87 countries and regions around the world have entered Tmall Global, covering more than 5,800 categories, of which more than 80% of the brands are entering China for the first time.

Tmall Global

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