Amazon Japan! Black Friday Online Promotion Submission Announcement

The editor learned from the announcement of Amazon Japan that it has opened applications for this year's Black Friday online flash sales , and the deadline is 11:59 pm on October 8.

This year's Black Friday will be held from November 22 to November 28, and Cyber ​​Monday will be held from November 29 to December 5. It should be noted that Amazon has renamed Cyber ​​Monday as " Black Friday Week 2 ".

Black Friday Cyber ​​Monday promotion application requirements:

1. Limited time sale

The discount is at least 20 % off the current price (the discounted price should be lower than the lowest price of the ASIN in the past 30 days).

ØThe promotional price must be less than or equal to the lowest price of the ASIN from January 1, 2021 to the present.

ØProduct rating must be 3 stars or above.

2. 7 DD (7-day deals)

The discount is at least 15 % off the current price (the discounted price should be lower than the lowest price of the ASIN in the past 30 days).

ØMust be lower than the lowest price of the ASIN in the past 60 days .

ØProduct rating must be 3 stars or above.

Fee Issues

1. Limited time sale

For flash sales on Black Friday and Cyber ​​Monday , a handling fee of 8,000 yen will be charged. For flash sales during the week other than Black Friday and Cyber ​​Monday , a handling fee of 4,000 yen will be charged .

2. 7 DD

During the Black Friday and Cyber ​​Monday period , 7 DD will charge a handling fee of 16,000 yen per event .

Application Process

1. In the limited-time promotion section of the seller backend , find out the products that can apply for the deal . If it is not displayed, it means that there are no products that can participate.

2. To create a limited-time promotion, in the Schedule section, select the week of the event:

ØBlack Friday Week 1

ØBlack Friday Week 2 (Online Monday)

If you cannot select any of the above event weeks, it means that the product is not eligible for application.

After applying for a flash sale promotion, sellers need to pay attention to the following:

  Do not change prices: Changing the pricing of participating ASINs after applying for a Lightning Deal may affect the Lightning Deal price requirements. If you change the price within 25 hours before the event , the Lightning Deal will be automatically canceled.

Do not delete or end listing sales: Do not change the status of ASINs participating in the flash sale to ended on the inventory management page , and do not delete ASINs participating in the flash sale from your inventory. Cancelled flash sale activities cannot be restored.

Do not create new child ASINs: For flash sale products that contain variations, do not create new child ASINs or assign new child ASINs to variations. When creating new child ASINs, the new child ASINs will revalidate the existing flash sale , which may cause the flash sale to be cancelled.

The images of the flash sale listings must meet the requirements : Listings that contain text or do not follow Amazon standards will be disqualified without notifying the seller .

Ensure sufficient stock: During limited-time flash sales and 7 DDs , ensure sufficient stock.

Comply with the Lightning Deal Policy: Make sure your account complies with Amazon's Lightning Deal sales policy. If the seller account does not meet the conditions , all limited-time promotion qualifications will be cancelled .

Amazon also reminded that the same flash sale cannot appear on both Black Friday and Cyber ​​Monday. Flash sales that are not recommended on Black Friday and Cyber ​​Monday may be recommended on other dates during the week . The platform will send email notifications to selected sellers in early October .

The editor would like to remind all sellers to ensure that the listing information meets the requirements of the Amazon platform . In addition, the commission charged for the event will be determined based on the flash sale date , and sellers can flexibly adjust it according to their needs to avoid unnecessary losses .

Amazon Japan

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Black Friday Cyber ​​Monday