Recently, a seller revealed that the three letters of the public trademark "TWS" were registered by Shenzhen *** Industrial Co., Ltd. After registration, the company began to maliciously complain about links, and a large number of sellers have been affected!
" TWS " stands for True Wireless Stereo , which is a common language in the industry. It means true wireless and is mostly used in 3C products, mainly in headphones and Bluetooth speakers. Sellers usually add " TWS " to the product listing to indicate that the product is wireless.
As a common language in the industry, if the three words "TWS" cannot be used in keywords and packaging, the damage to sellers will be more than just a little bit. At present, a large number of sellers have been complained about, saying that the links cannot be returned and the products cannot be sold. In addition, the complaints to Amazon are troublesome in themselves, which is really a headache. Some sellers even said, "If I register the trademark for the headphones, will I not be able to sell the headphones?"
A manufacturer said that because the three words "TWS" were patented, customers complained about them on the site and they were asking for a solution. An industry insider answered that if they paid $3,000, they could withdraw the lawsuit, and if they paid $50,000, they could use the trademark normally!
In this regard, a seller said that this kind of thing can be done, which has a lot to do with the pattern. He wants to make money through this, and others can use this keyword and will not give him money. This has completely ruined himself. I really don’t know what the boss is thinking?
Registering a trademark is everyone's legitimate right, but applying for a trademark using a public language abbreviation is clearly a borderline behavior. After registering, malicious complaints are made, which is definitely unfair competition!
Although the incident has not yet escalated to the point of a lawsuit, the behavior alone is disgusting. At present, most European and Japanese sellers are changing keywords and packaging to avoid "TWS". Ennet reminds relevant sellers to avoid such keywords to avoid being maliciously complained.
One seller said that he could only complain to a few sellers at the beginning, but he couldn't do anything about them later, because the sellers had already taken measures to deal with them. It is difficult to make a fortune by illegal means!
Sellers need to be aware that this kind of malicious competition behavior cannot be imitated, but legitimate registered trademarks are particularly necessary. Of course, the most important thing is that we have to have a big picture! trademark TWS Removed |
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