With over 2.4 million views on TikTok, the once popular "weird toys" are becoming popular again!

Are “weird” toys popular again?

Recently, a very "strange" toy has become popular on TikTok , and the popularity of related videos has soared. This toy is the once popular Blume Dolls .

On TikTok, the brand tag #blume for this toy is extremely popular, with more than 72 million views of the content videos under the topic . A toy blogger posted a video about the product in late May, and in just two weeks, the video has been played more than 2.4 million times and received more than 318,000 likes.

From various promotional videos, we can learn that this is a toy that can grow a "doll" when you pour water on it. The whole process is wonderful and interesting. The shape and color of each Blume Doll are very exaggerated and eye-catching, coupled with a variety of exquisite small accessories, many people think this is a "weird" but very novel toy.

In fact, this toy was launched in 2019 and was one of the top ten best-selling toys in NPD in November of that year. On Amazon, the price of this toy is about $9.99 to $15, and the listing of this product has received more than 10,000 ratings.

Blume Dolls also performed very well in the list of "Top 12 Most Popular Toys" released by the British Toy Retailers Association . However, the popularity of Blume Dolls seemed to be short-lived, and after a short period of popularity, it was almost forgotten.

Today, Blume Dolls are becoming popular again and their popularity is skyrocketing. This toy with great potential to become a hit has once again attracted the attention of many sellers and consumers.

The editor searched for "Blume Dolls" on Google Trends and found that this product keyword was extremely popular in 2019, and the popularity began to decline in 2020. Recently, the popularity of the term "Blume Dolls" has risen again, and the sales of this toy on various e-commerce platforms are likely to soar.

Today, "Blume Dolls" has reappeared in people's eyes, and the topic continues to heat up. Whether this toy can finally become popular again and create the "legend" of the year, we will have to wait and see. The editor reminds interested sellers to understand the market in advance, pay attention to the popularity trend in time, and make a decision after comprehensive analysis.

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