Cross-border e-commerce has a "lively start" in preparing for the Spring Festival, with the number of New Year gift boxes entering Cainiao's overseas warehouses increasing by nearly 30 times

As the Chinese New Year approaches, products with Chinese New Year elements are selling well overseas.

In order to seize the business opportunities brought by the "Spring Festival Economy", many cross-border merchants have increased their overseas stocking. According to Cainiao's global supply chain data, from December 2024 to date, New Year gift boxes have replaced Christmas decorations as the number one category in Cainiao's overseas warehouses in the United States , with a year-on-year increase of nearly 30 times .

It is reported that as a global cultural event , nearly 20 countries in the world currently regard the Spring Festival as a legal holiday, and about 1/5 of the world's population celebrates the Lunar New Year in different forms. Not long ago, the Chinese Spring Festival was officially included in the Representative List of the Intangible Cultural Heritage of Humanity. As the first Spring Festival after the successful application for World Heritage status, overseas consumers are more enthusiastic about celebrating this festival than in previous years.

On the consumer side, the reporter found that on a certain e-commerce platform that mainly serves American consumers, a variety of Spring Festival decorations and holiday supplies have been put on the shelves. Among them, many products such as the Year of the Snake red envelope bags, couplets, window decorations, chocolate gold coins, etc. have multiple product links with sales of more than 1,000 pieces in the past month .

The picture shows a screenshot of the link of the Year of the Snake red envelope product on an e-commerce platform

"It's just a small peak in shipments now. According to past experience, there will be a new peak in shipments one week before the Spring Festival." Mr. Lin, a cross-border merchant specializing in holiday supplies, said, "Because most merchants choose to prepare goods in overseas warehouses in advance, American consumers can usually sign for goods from Cainiao's overseas warehouses within 2-3 days after placing an order . It is also more convenient for us merchants, with guaranteed timeliness and stable overseas traffic . "

The picture shows the loading of cargo on a Cainiao charter flight to the United States

It is reported that in order to make consumers happy to receive goods and merchants feel at ease to ship goods, Cainiao Overseas Warehouse, on the one hand, leverages end-to-end full-link logistics resources to lock in the first-leg sea and air trunk resources in advance to meet the needs of cross-border merchants for concentrated shipments before the Spring Festival; on the other hand, in the final delivery link in the United States and other places, it links with Cainiao’s self-built local express and other local high-quality delivery service providers to adjust transportation capacity in a timely manner according to cargo volume forecasts, thereby improving the efficiency of last-leg delivery.

The picture shows a scene inside a warehouse in the United States of Cainiao Overseas Warehouse

It is understood that Cainiao Global Supply Chain has operated more than 40 overseas warehouses in 18 countries and regions in Europe, North America, Asia-Pacific and other regions, providing omni-channel, end-to-end supply chain management solutions and warehouse and distribution operation services for a large number of domestic and foreign brands and merchants. In North America, Cainiao's overseas warehouses have formed four major warehouse clusters in the West, East, South and Southeast U.S. The storage area ranks first in the industry, and the warehouse and distribution capabilities cover the entire United States within 2 to 3 days.

Cross-border logistics

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