The lifting of the lockdown has set off a wedding boom, and sellers will have their highlight moment

According to foreign media reports , as lockdown restrictions are relaxed, "wedding fever" will sweep the UK next month , and wedding-related supply retailers are about to usher in their highlight moment.

According to the latest data released by eBay Ads , because the UK is expected to be fully unblocked before June 21, when British people will be allowed to hold public gatherings, many newlyweds will choose to hold their weddings on this special day.

On eBay alone , searches for "bridal dresses" and "bridesmaid dresses" increased by 33 % and 31% respectively, searches for "photo albums" increased by 60%, and searches for wedding "cards and invitations" increased by 40% .

Harmony Murphy, general manager of advertising at eBay UK , also said : "Due to the year-long lockdown , thousands of wedding plans have been cancelled or shelved indefinitely. We expect there will be a wedding boom this summer and couples can't wait to say 'I do'."

It is reported that the topic of "wedding fever" is not the first time this year. As early as February 22, when the UK first announced the roadmap for lifting the blockade , the search volume of "wedding invitations" on eBay soared by 91% . It can be seen how eager everyone is to hold the postponed wedding.

But it is worth noting that sellers should note that although wedding supplies orders are expected to see a small peak in June, its high period will not last for a month, maybe only a week.

eBay said that many couples will start preparing wedding supplies at the last minute (a week before the wedding), and even important items such as "wedding rings" will be purchased at the last minute . In June last year, in the week before weddings were allowed, eBay searches increased by 33%.

Murphy added : “It’s clear that the way people plan their weddings has changed, with more people leaving it to the last minute and tending to be more hands-on, and we expect demand for DIY wedding supplies to increase year on year.”

Here we remind all sellers that with the rise of " last minute weddings " , sellers can raise their sales targets and prepare sufficient stock before June 21. In addition, merchants must be good at using data, analyzing the ever-changing consumer mentality , and keeping up with the trend of the times in order to stand out from the crowd.

U.K.

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