Facebook advertising tips, I won’t let you not know

For brand sellers selling on Amazon, Facebook advertising is a great benefit to their brand growth. You know, in addition to having an active user base of more than 2 billion per month, Facebook also has powerful ad targeting tools that can show ads to similar audiences who have purchased your products on Amazon (leading to repeat purchases).

Amazon sellers can use Facebook ads to increase sales and rankings, and in the long run, they can also cultivate a loyal audience. Therefore, for sellers, Facebook is basically the most cost-effective and scalable off-site traffic channel.

Preliminary preparation

Optimize your product listings

1) Amazon SEO and listing conversion rate have been optimized;

2) High-definition product photos and optimized graphic brand descriptions/A+ pages;

3) You are using Sponsored Products ads on Amazon.

Create a Landing Page

1. What can a landing page do?

1) Collect emails;

2) Install Pixel code;

3) Give out discount codes to stimulate sales;

4) Filter traffic and let the target audience open the product listing to increase sales and keyword rankings.

2. How to obtain customer information without a landing page?

One way is to use Facebook Messenger. First, create a Facebook ad and go to the Facebook Messenger dialog box to send the coupon. This reduces friction with customers and has much higher open and click rates than emails.

3. Split Test Facebook Ads

Use the data accumulated from Facebook ads to test the effectiveness of different versions of your ads and test them with different audiences.

Once the data shows which ad variation is generating the most social proof, other ad variations should be dropped to generate more social proof.

Best practices

User Segmentation

Different audiences have different priorities for their needs. If you want users to pay for your product, you must first understand the user portrait of your product on Facebook.

So how do you get user portrait data? There is an "Audience Analysis" option in the Facebook advertising backend, which displays the user portraits based on Facebook's big data analysis. With this data, you can better create more targeted and accurate ads to optimize advertising.

Clarify advertising goals

The specific target audience, copywriting and creativity, and ad length all depend on the bidding and advertising goals. Once the goals are clear, setting up the corresponding advertising plan can often achieve twice the result with half the effort.

Create promotional products

The most common way for Amazon sellers to advertise is to improve keyword rankings through large discount promotions.

Such ads can only run for 7-10 days, and sellers should clearly indicate in the ads that they are offering a large discount. It is best to optimize the campaign to get more potential user leads (Pixel code cannot be optimized for Amazon promotions).

Here’s an example of the ad:

▲ The price of this ad is less than $1 per potential user lead.

As you can see, this ad has a simple graphic and the copy is to the point (the copy focuses on the product’s benefits and price, not just the product’s features).

To make the most of your budget, you need to monitor your marketing campaigns after they’ve run and adjust optimizations in real time to ensure you’re getting the highest click-through rate for every dollar you spend.

For brand sellers selling on Amazon, traffic is undoubtedly the most critical factor in order to win in this red ocean. Just like playing chess, if you can see one step more than your opponent, you are better than him.

The editor learned that Yiguo Traffic Academy is a platform dedicated to providing cross-border sellers with practical information on e-commerce traffic operations. It collects cross-border e-commerce industry information, operation skills and various activity sharing. Interested sellers can scan the QR code below to obtain more practical information.

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