Net increase of 2.5 billion euros! Digitec, the largest e-commerce platform in Switzerland, remains strong

Digite c Galaxus , a subsidiary of Migros , released the latest business data. Since 2020, Swiss consumers' Internet consumption has reached 11.8 billion euros, an increase of 2.5 billion euros over the previous year, a growth of 27.2%.

These data mean that in the Swiss e-commerce market, the growth in 2020 is equivalent to the combined growth of the previous three years, and the value of the e-commerce market has doubled in the past six years.

According to Handlsverband.swiss data, in 2020, Swiss online retailers had the largest turnover in electronics. With sales of 2.7 billion euros, electronics became the most popular sales category in Switzerland. The second most popular category was fashion and footwear, with sales reaching 2.2 billion euros. The data also showed that the categories that followed closely were food and household products, among which furniture and sports-related products had the fastest sales growth.

Digitec Galaxus was founded in 2001 and is currently the largest online store in Switzerland. According to the latest data, the platform has 2 million active customers and has been ranked first among Swiss e-commerce platforms for many years. The monthly traffic of Digitec and Galaxus online platforms reaches 200,000 people.

Digitec and Galaxus platforms offer a wide range of product categories, which are comprehensive and can meet almost all the daily needs of Swiss consumers. The most popular categories are electronic products and daily consumer goods.

Cross-border sellers need to remain sensitive and explore more sales channels. They can pay attention to the Swiss Digitec platform to learn about relevant entry information.

The platform policy shows that sellers as retailers do not need to pay any basic fees, only product commissions, which are charged according to the percentage of relevant products, as shown in the figure:

The registration process is relatively simple. Sellers only need to log in to the Galaxus website, click on the latest "join our merchant program" project on the website , and fill in their personal information according to the instructions (Chinese language can be selected). After the platform receives the registration application, it will reply to the seller by email, and then provide corporate certification, personal identity information and other materials according to policy requirements. Once the review is passed, you can sell goods on the platform.

Seller operation process:

The final sales agreement will be reached directly between the seller and the customer. The platform will forward the customer's order directly to the seller, and the seller can send the product directly to the customer. During the entire sales process, the platform will manage the seller's product data, orders, and the entire payment process.

Currently, the platform promises to provide sellers with print advertising, outdoor media, TV advertising, social media and other online advertising sales channels, target high-quality market segments, and help platform sellers deliver quickly and efficiently.

The Nordic e-commerce market will usher in a new round of explosive development in 2021. Interested sellers can pay more attention to the Swiss market and seize opportunities.

Cross-border e-commerce market

Switzerland

Digitec