97% of Generation Z consumers seek shopping inspiration from social media!

Recently, The Influencer Marketing Factory conducted a survey of more than 350 Generation Z and Millennials in the United States . The main findings are as follows↓

A majority of Gen Z consumers ( 62%) say they will shop online more frequently after the pandemic than before.

38.05% of consumers prefer online shopping, 32.08% prefer in-store shopping ( 32.08%), and 29.56% prefer both shopping methods .

97% of Gen Z consumers cite social media as a primary source of shopping inspiration . About 40% follow brands on social media, while 68% read at least three reviews before making their first purchase.

The most common products consumers buy on social media are clothing ( 41.15% ), followed by beauty products ( 22.92%) and technology products ( 15.1% ) . In addition, consumers also buy home products (11.46%) and food and beverages (8.85%) on social media .

According to respondents, there are many benefits to shopping on social media , such as interacting with brands , reading reviews and sharing products with friends .

Consumers are happy to shop on social media, and social media platforms have achieved significant development success as a result.

New data from App Annie found that Pinterest downloads grew by 193 million in 2020, a 50% increase from 2019 , as more consumers use Pinterest for product discovery and shopping inspiration .

Pinterest has continued to grow strongly this year, with 33 million more downloads in the first two months of this year .

Pinterest is also continuously promoting the development of social commerce on the platform, for example, by integrating shopping tags and enhancing its merchant tools to allow sellers to reach new customers .

Faced with the huge target audience on social media and the strong promotion of social e-commerce by social media platforms, sellers can also arrange their marketing strategies!

Shoppable stories and posts now make it easier than ever to shop online and build brand awareness. The report also highlights the opportunity for brands and retailers to enter this space and win new customers.

Additionally, 90% of marketers have said that influencer marketing is effective, and 72% believe that customers acquired through these marketing campaigns are of higher quality.

Data predicts that the social e-commerce market will grow at a compound annual growth rate of 29.4%, and the global social e-commerce market size will reach US$1948.5 billion by 2026. Previously, eMarketer also predicted that the total sales of social e-commerce in the United States will increase by 34.8% in 2021 to US$36.09 billion.

The future development of social e-commerce is worth looking forward to. Sellers can also seize this opportunity and continue to work hard on social media in order to attract more customers.

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