Top 7 personalized retailers in the United States are released, Sephora ranks first

Although perfecting omni-channel retail and platform personalization is not an easy task for retailers and faces many challenges, many retailers have thrived in the development opportunities brought about by the COVID-19 pandemic.

To uncover how retailers are successfully personalizing shopping experiences, an agency surveyed 260 retailers and 4,000 U.S. and 1,000 U.K. consumers. The results showed that the following seven retailers received the highest overall personalization scores.

Sephora : 89 points

Data shows that Sephora has received the highest score for the fourth consecutive year, rising from 79 last year to 89 points. This is mainly due to its focus on omnichannel personalization, user engagement, and new ways to provide a well-known personalized shopping experience. In addition, Sephora has a very complete loyalty program that can increase the personalization of interactions with customers. In its application, it has also enhanced the functions of innovative technologies such as AR and personalized messaging.

Three Market : 88 points

Thrive Market , an American socially conscious online store that mainly provides natural and organic products at wholesale prices, doubled its omnichannel digital revenue in 2020 and carefully curated the customer experience. It is reported that the brand personally interacts with users from the initial preference testing and provides consumers with a large number of natural products, making its products highly praised by loyal consumers.

Best Buy: 79 points

Best Buy ranked third in this year's index, with the survey saying the company's strong digital investments earned it high marks for its well-curated online and curbside experiences, especially during the COVID-19 pandemic, when Best Buy made the most of its curbside pickup and mobile device leadership.

Bloomingdales : 76 points

Bloomingdale's, owned by Macy's, didn't make the top 25 of the index last year but has risen to fourth place this year. As one of the 29% of companies that offered curbside pickup in 2020 , Bloomingdale's received positive reviews from shoppers.

Fa bletics : 75 points

TechStyle Fashion Group’s athleisure brand jumped to No. 5 due to its ability to personalize the customer experience . The brand also stepped up its engagement with shoppers, increasing its personalized details and relevance.

Adidas : 73 points

The sneaker retailer jumped from No. 9 in last year's index to No. 6 this year . Adidas is said to be building an intimate connection with its customers by providing shoppers with the information they need through big data and building consumer loyalty through its "Creator Club" rewards program and other cross-channel personalization efforts .

Nordstrom : 72 points

Nordstrom’s personalization score dropped to 72, but it’s still a retail giant to be reckoned with, with the brand becoming known for its seamless transition from traditional department stores to digital giants. Nordstrom also recently made the “10 Retailers Dominating Curbside and BOPIS” list . Additionally, it has been expanding its store fulfillment capabilities due to the growing popularity of curbside pickup and in-store pickup.

USA

Personalized Retailer

Top7