Following Anker and Zhiou, Jiayu Fund invested again in this big sale with over 100 million yuan!

When it comes to Jiayu Fund, many people in the industry may know that it is an investment company founded by former Alibaba CEO Wei Zhe in 2011, focusing on cutting-edge technology fields such as retail and consumer brands. It can be said to be the cradle of unicorn companies.

It is reported that since its establishment, Jiayu Fund has invested in cross-border e-commerce giants Anker Innovations, Zhiou Home Furnishing, cross-border platforms Ezbuy & Lightinthebox , cross-border mobile payment platform BluePay, and Ruguo New Energy, etc. This exclusive investment of over 100 million yuan in Cupshe can be regarded as another layout of Jiayu Fund in the field of cross-border e-commerce.

What is the magic of Cupshe, the leader of young fast fashion

Cupshe was founded in 2015 and is affiliated to Nanjing Cupshe Network Technology Co., Ltd. The company mainly engages in import and export business related to the Internet. Its subsidiary Cupshe is another well-known Chinese cross-border brand , mainly providing affordable and high-quality fast fashion products for European and American women. From the initial positioning of a grocery store to the main swimsuit series , enriching the swimsuit product line, and expanding the audience, Cupshe's performance along the way can be described as a surprise.

It is worth noting that its products are not only sold on platforms such as Amazon, but also have their own independent website platform. Its swimwear with California elements is well-known in North America and is one of the most popular clothing brands in the US market.

(Picture from Cupshe official website)

The reason why Cupshe stands out among many fast fashion brands is that in addition to its basic advantages such as independent sales brands and its own online sales platform , it also has an advertising operation team in the e-commerce field , and uses emerging channels such as social media to directly promote its brand to consumers in developed countries such as Europe and the United States.

In terms of brand communication, initially, Cupshe mainly used social networking sites such as Instagram to repost users' original buyer show content and mark the other fan traffic brought by the user. Using these two methods, its brand accumulated 870,000 Instagram fans in four years and successfully expanded overseas markets.

Cupshe related product searches surged 450%

In fact, brand expansion is an inevitable path for cross-border e-commerce to develop to a certain stage, and Jiayu Fund's investment in Cupshe can be said to be an important step in its layout of cross-border e-commerce brand track. It can also be said that the brand's future development prospects are highly favored. Relevant data shows that as early as 2019, the global swimwear market sales have reached 18.6 billion US dollars , and the compound growth rate is expected to exceed 6% in the next five years.

In 2020, due to the epidemic, people's demand for going out was suppressed. After the epidemic eased in 2021, going on vacation became the first choice for many people. Among them, the beach, as a low-cost vacation project, may achieve an explosive rebound , and related beach products will occupy more market share. From Google's search trends, it can also be seen that the recent search volume for Cupshe- related products has soared by 450%.

In Europe and the United States, swimwear can be said to be a huge market. Coupled with the rebound effect in 2020, the swimwear market may usher in explosive growth. With excellent products, a large audience, and the support of team promotion, it is difficult for Cupshe not to be popular.

Cupshe

Jiayu Fund

Anker

To Europe