Another company announced its closure after laying off employees! Many other companies closed down overnight...

Amazon sellers are still losing accounts one after another, and just today, the news that another Amazon seller is going to shut down his company has caused a sensation in the cross-border circle!

It is understood that a cross-border e-commerce company in Xiamen decided to shut down its business because its main profit link was removed from Amazon. Although the reason for the company's dead account is unknown, many people said that it was definitely a violation of the rules. For a time, the evaluation and fake orders that were still at the center of the topic were discussed again.

After Amazon's big-selling accounts were blocked one after another, the aggressive trend of Amazon blocking accounts has now spread to the small and medium-sized sellers. The editor believes that this cross-border e-commerce company in Xiamen is not the first company that cannot withstand the impact of account blocking, nor will it be the last.

The platform is “too overbearing in its nature of blocking accounts at will”, so Amazon sellers generally feel insecure?

If you fake orders, you will die. If you don’t fake orders, you will just wait for death. Why do some sellers think that operating in compliance with regulations will not work on Amazon?

Is this large-scale account suspension a disaster or an opportunity for Amazon sellers?

The main profit link was removed from the shelves, and a seller in Xiamen wanted to close the company

A new wave of crackdowns on the Amazon platform continues, and even small and medium-sized sellers have suffered. A seller company in Xiamen is facing closure because its main profit link on Amazon was removed from the shelves.

The editor found out from the screenshot of the notice sent by the company's senior management ↓↓↓

In May this year , the company's main profit link for vacuum cleaners was removed from Amazon; in June this year, links for toothbrushes were almost all removed from the platform. The product line that could generate hundreds of thousands of profits for the company suddenly died , catching the company and its colleagues off guard.

The company's senior management believed that the company's existing business model and product line strategy had low long-term profitability and high risks , and that it was no longer possible to achieve the five-year goal of an IPO, so they decided to shut down the company and enter the liquidation stage.

It is understood that the work of the company's evaluation team and off-site groups has all stopped , and it will enter the liquidation stage on July 1 (this Thursday) . All employees can stop going to work and clocking in at the company starting from Thursday .

The fate of Amazon sellers is closely related to their Amazon accounts and product links. Summarizing the company’s experience, it was found that the sudden death of the product’s main money-making link was the main reason for the company’s closure. The sudden closure of the link must be the result of various previous violations.

Small and medium-sized sellers continue to lose accounts, and many companies go bankrupt overnight

The platform’s severe crackdown on violations and large-scale account bans have further exacerbated the anxiety of Amazon sellers.

More than one Amazon seller said that it is really insecure to work on Amazon. Because a large number of sellers have violated regulations to some extent, the platform will block their accounts, but the sellers themselves never know when their accounts will be blocked. They live in fear every day. If this continues, their hair will sooner or later become like their brother-in-law's.

A large number of Amazon sellers have gone bankrupt this year, and this Xiamen company is just one of the Amazon sellers whose accounts have been wiped out in large numbers recently.

A cross-border person who has quit the Amazon circle for more than half a year found that the company brand he worked for before was recently blocked; another Amazon seller was even worse, 5 of his 8 stores have been blocked , and 3 more are expected to be blocked. Last month, there were 30 people in the company , but now there are only 10 left ; another operator was just converted to a regular employee on June 1, and was notified shortly afterwards that the company's capital chain was broken, and he had to choose between a pay cut or resignation...

Amid this wave of account bans that may or may not end, the goals of many cross-border sellers have become extremely humble: just to survive.

How to survive? Some companies choose to stay content with the status quo and stop expanding; many others can only lay off employees to save their lives.

It is understood that many companies that have suspended accounts have reached the stage of bankruptcy and liquidation. The companies no longer exist, employees have been laid off, and have to find other ways out.

A seller found that there have been significantly more Amazon operators looking for jobs recently. In addition to novices, there are also many job seekers with a lot of work experience. This shows that with the arrival of graduation season, a new batch of cross-border newcomers are about to enter the market, and many laid-off cross-border veterans are having the same headache of finding jobs as the newcomers.

In the first half of the year, many companies competed for operations with high salaries. In the second half of the year, the situation forced companies to abandon employees. What will be the future direction of this magical cross-border e-commerce circle?

Violators die quickly, and compliance also dies quickly?

Since sellers choose to do business on the Amazon platform, they have to accept the game rules that if they violate the rules, their accounts will be terminated. However, many sellers still go to the tiger mountain even though they know there are tigers there. Is it because: if they violate the rules, they will die quickly, and if they comply with the rules, they will also die quickly?

A seller left a message under Yien's article saying that he had done some calculations and found that it would take a long time for him to make back his investment even if he made fake orders on Amazon. If he didn't make fake orders but only spent money on advertising, it would take even longer to make back his investment . It is rumored that everyone who sells on Amazon is making a lot of money, but in fact, only a very small number of people make a lot of money, while countless people fail.

In the profit field of Amazon, many sellers can’t wait and want to make money faster, so they start to take shortcuts, which further squeezes the living space of honest sellers. Some sellers even ask themselves: Who will die faster if they violate the rules or if they comply with the rules? Who will die faster if they fake orders or if they don’t?

When violations began to spread across Amazon, a post-90s Amazon seller who was in the middle of the situation was confused. After more than three years of working on Amazon , I learned a lot and made some money, but I also realized that sellers ignored business rules and used all means to maximize profits. Black technology emerged in an endless stream, and the sharp and aggressive operations were shocking. Now that the sickle of compliance operation has fallen, I am more determined to be a law-abiding seller .

Sellers: Now is a good time to enter Amazon

Weibo user "Rainier Snow Mountain 2021" said that more and more sellers will have their stores closed in the second half of 2021.

This may not be a bad thing.

Because the most terrifying sellers now are those who are strategically losing money. These sellers are like locusts that leave nothing alive. As long as they have products and funds, they will use all means to sell their products in major markets around the world. Many of the accounts that Amazon has killed on a large scale this time are companies that are preparing to go public through capital operations. These companies are also the most aggressive in brushing orders.

What is happening now is that Amazon’s fake order database and various other clues have basically grown to a new level. Therefore, there are more and more sellers on Amazon’s blacklist.

In the long run, it is a good thing to clear out these super sellers, give small and medium-sized sellers a way out, and give Buddhist players a way out.

In the midst of storms and ups and downs, crises are also opportunities!

Amazon's regulatory efforts are bound to become more stringent. More and more sellers have expressed that not rectifying violations would be unfair to legitimate sellers. Now is a good time to enter Amazon . The more Amazon bans your account, the more you will want to do business on Amazon.

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