Online sales accounted for 50% of total sales, and Nordstrom increased its investment in e-commerce

According to Fortune , affected by the epidemic, the proportion of online sales of Nordstrom , a high-end fashion retailer in the United States , has increased from one-third last year to about 50%.

Online sales accounted for 50%

On Thursday, Nordstrom reported that its fourth-quarter sales , which include the critical holiday selling season , fell just under 20%, capping a disastrous year.

However , due to the impact of the epidemic, Nordstrom's online sales ratio has increased from one-third last year to about 50%, and the company expects this ratio to continue.

“We think this is going to be a permanent shift as our customers continue to evolve , ” Nordstrom CFO Anne Bramman told Fortune magazine . “ And we think the industry is going to become more and more digital . ”

Last year, Nordstrom was left with 94 U.S. stores after weeks of store closures and a sharp drop in in-store sales . This is because Nordstrom's stores are closely linked to its e-commerce business , which the company uses to provide customers with services such as pickup and delivery , as well as maintaining its overall brand image.

Add products and expand e-commerce coverage

Nordstrom recently announced plans to expand its product selection , add a wider variety of cheap goods , and expand its e-commerce coverage in order to win investors and more new customers .

Nordstrom said it plans to increase the number of items it offers from about 300,000 currently to more than 1.5 million, with the majority of orders coming from brand companies and shipped directly to customers through the Nordstrom website.

In theory , this approach could help Nordstrom get into fast-growing industries more quickly. One bright spot for Nordstrom in a tough year has been its small home goods business .

Nordstrom executives told investors they expect revenue to grow 25% in 2021 , making up for a significant portion of the business lost to the pandemic, and that revenue will grow by a few percentage points over the next few years from 2019's $15.5 billion .

Nordstrom

E-commerce