Too sudden! New product shipments surged to 1,500, and Bezos resigned

Last night, just as sellers finished shipping the last wave of goods before the New Year and were quietly waiting for the Spring Festival, Amazon released two major news:

1. Earlier last night, some sellers were surprised to find that Amazon had once again relaxed FBA shipping restrictions, especially for new products. The shipping quantity limit was relaxed to 1,500, which was exactly double the previous 750.

2. Last night, when we were dreaming about Zhou Gong, foreign media reported the news extensively: Jeff Bezos resigned as CEO of Amazon.

The limit on the number of new product shipments has been relaxed to 1,500

In the past year, sellers have reaped a lot of benefits from the epidemic, but it is also because of the epidemic that Amazon has introduced some unprecedented policy measures, such as FBA shipping restrictions, which has also caused many sellers to suffer.

Although Amazon has gradually relaxed FBA shipping restrictions since the end of last year , the tight ring around sellers’ heads has not yet been removed.

Now, since Amazon relaxed the limit on the number of new product shipments to 750 last time , and old products that are nearly 3 months old can also be shipped, it relaxed the FBA shipping restrictions again last night, and the number of new product shipments soared to 1,500.

Because of this news, the seller groups and forums that had been quiet for a long time have become lively again:

“——I suddenly found out that I only sold 6 units of a product in half a month, but the inventory was increased to 1,500 units. They wanted to trick me into shipping the goods and paying the inventory fee.

——The inventory capacity has increased, so we will build a position first, and it may be cancelled, but it is better than having no plan at all.

——The maximum inventory of the four ASINs is 1,500. Now we don’t have to worry about running out of stock. I will stay up late tonight to prepare the shipment.

——It has indeed increased a lot. Many old products can be shipped. However, the sad thing is that the freight forwarders are on holiday and cannot ship the goods. "

Judging from the feedback from sellers, the delivery quantity of old and new products has indeed been relaxed again, but they also mentioned several points that need attention:

1. For new products on sale, the number of shipments increased from 750 to 1,500, and the inventory of products that are no longer on sale shrank back from 750.

2. The number of new products shipped from new stores remains at 200.

3. The relaxation of the regulations for old products is not significant this time.

4. The extent of delivery quantity release is still limited by sales volume.

Regarding Amazon’s recent series of operations, a seller once described it vividly : “You used to eat three meals a day, then you were allowed to eat one, and now you are allowed to eat two meals a day. I feel very grateful.”

However, as the old saying goes, something is better than nothing. And according to Amazon’s relaxation speed, it will not take sellers too long to completely lift the FBA shipping restrictions.

In addition, although some sellers complained about Amazon’s operation this time: “The peak season is over, what’s the point of relaxing it?” But the editor believes that the sellers’ business is not just for one or two days after all, so relaxing the shipping restrictions will be beneficial to sellers in the long run.

Bezos announces he will step down as Amazon CEO

When I woke up this morning, in addition to finding that the number of shipments had increased, the sellers also got a big piece of news - my brother-in-law suddenly announced that he was resigning as CEO of Amazon.

According to foreign media reports, Jeff Bezos will step down as CEO in the third quarter of this year and hand over the helm to Andy Jassy, ​​head of the company's cloud computing division . Jassy will become the second CEO in Amazon's 27-year history, while Bezos will serve as executive chairman of the board of directors. After stepping down, Bezos will still be Amazon's largest shareholder.

It is understood that Bezos has been the world's richest man since 2017, and Musk replaced Bezos as the world's richest man in January this year. However, as of 7:00 am Beijing time on February 3, according to the latest real-time data of the Forbes Global Rich List, Bezos' personal wealth has risen to 196.2 billion US dollars, surpassing Musk and becoming the world's richest man again.

The sellers were a little shocked by the news that my brother-in-law (Jeff Bezos) was stepping down, and they also imagined a lot of things. For example, my brother-in-law "stepped down" this time because he failed in Seattle and was going to Silicon Valley to start a second business. Some sellers also said that my brother-in-law wanted to retire, and the new CEO still had thick hair. I wonder if he will still have the same hair as my brother-in-law in a few years.

But what sellers are most concerned about is what kind of work Bezos will do after leaving office and whether it will affect Amazon's daily operations.

Regarding Bezos' post-CEO work plans, he said in a letter to employees that he plans to focus on new products and planned projects that Amazon is developing. Bezos said he will have more time for his side projects, including his space exploration company Blue Origin , his own philanthropic projects, and overseeing the famous English media he owns, The Washington Post.

And Bezos said: "Now, I think it is the most creative period in Amazon's history, so it is also the best time to hand over power."

In addition, according to foreign media reports, Amazon has set up a "secret team" to study Shopify to avoid Amazon's failure to keep up with the trend of independent stations and affect its own development.

It is understood that this plan is called "Project Santos" and Amazon appointed Peter Larsen, vice president of consumer , to lead it. In addition to Larsen, dozens of Amazon executives have joined the project team and they have all signed confidentiality agreements . This project has been taken over by Amazon CEO Bezos and is seen as a strong preparation to fight back against Shopify.

Therefore, after Bezos leaves office, he still does not rule out the possibility that he will lead a team to study independent sites and continue to "create beautiful things."

Amazon's new announcement: Radio Frequency Device Product Compliance Requirements

After reading today’s big news, sellers of radio frequency devices should pay attention. Amazon has issued a new announcement. The screenshot is as follows:

On February 2, Amazon issued a new announcement stating that starting from the end of February 2021, sellers will need to fill in FCC compliance information for RF device products to create new RF device product listings and update existing listings. Sellers must fill in one of the following:

Provide proof of authorization from the Federal Communications Commission (FCC) and relevant proof that the product is exempt from FCC requirements.

According to Amazon's policy, all radio frequency device products must comply with FCC regulations and applicable state and local laws, including registration and labeling requirements. In addition, Amazon requires sellers to provide accurate information about the product on the product detail page.

Examples of radio frequency device products regulated by the FCC include, but are not limited to: Wi-Fi devices, Bluetooth devices, radios, broadcast transmitters, signal boosters, and devices with cellular technology.

Sellers can find information about what radio frequency devices are and the FCC’s relevant guidance on the “Equipment Authorization – Radio Frequency Devices” page on the FCC website.

logistics

FBA