What is Yunhou Global Shopping? Yunhou Global Shopping Review, Features

Yunhou Global Shopping is one of the important business units of BBK e-commerce Yunhou.com. It is a cross-border import platform under BBK and was once one of the most noteworthy cross-border e-commerce (import) platforms. On March 2, 2015, Yunhou.com launched its global shopping business. On December 31, 2017, Yunhou Global Shopping was officially shut down.

About Yunhou Global Shopping

In 2013, BBK officially entered the e-commerce field. Its wholly-owned subsidiary, BBK E-commerce Co., Ltd., was established on December 29 of the same year and settled in Changsha, Hunan Province with a registered capital of 100 million yuan. On October 29, 2014, BBK Mall was officially renamed Yunhou.com, and Wang Tian concurrently served as chairman. Yunhou Global Shopping is one of the important business segments of BBK e-commerce Yunhou.com. It is a cross-border import platform under BBK and was once one of the most noteworthy platforms for cross-border e-commerce (import). On March 2, 2015, Yunhou.com launched its global shopping business and realized shipment from the Guangzhou Free Trade Zone, becoming a model for regionalized e-commerce platforms. Yunhou.com was not only the only import e-commerce platform in Hunan at the time, but also an important representative of physical retail entering the Internet. Yunhou Global Shopping also established a global procurement center in Hong Kong and set up offices in Japan, South Korea, North America, Europe, Southeast Asia, Australia and New Zealand to find local suppliers and partners.

parent company

BBK Commercial Chain Co., Ltd. was formally established in March 1995. Its founder is Wang Tian. Its main businesses include BBK supermarkets, BBK department stores, and BBK electrical appliances. It owns supermarkets, department stores, Yunhou.com, real estate, electrical appliance malls, restaurants, Huimiba convenience stores and other businesses. It has been among the top 100 retailers in China for many years.

Analysis of the reasons for the closure of Yunhou Global Shopping

1. Fierce competition in the cross-border market

With the rapid development of the cross-border import e-commerce market, major startups and e-commerce giants have rushed in, and the market competition has entered a fierce "red ocean" stage. However, BBK Yunhou Global Shopping not only failed to squeeze into the top three in the national import cross-border e-commerce industry, but also did not even appear in the top ten.

2. Lack of innovation in operating model

Although Yunhou Global Shopping has the support of BBK, it still lags behind other platforms such as NetEase Kaola, Tmall Global, and JD Global Shopping, and the group's advantages cannot be well converted into online resources. Under the condition of lack of innovation in the operation model, the gap gradually widened and it was eventually "eliminated". As a comprehensive cross-border import e-commerce platform, Yunhou Global Shopping lacks product features, price and logistics advantages, so it is difficult to make a difference in such a market.

3. Group structure adjustment

With the introduction of "new retail", e-commerce companies including Tmall and JD.com are focusing on expanding offline retail formats. However, BBK, the company behind Yunhou Global Shopping, started out as an offline entity. It is necessary to concentrate resources on strengthening offline business at this time to prepare for future offline retail competition. Abandoning the pawn at the appropriate time becomes a wise choice.

Development History

-In June 2013, the BBK Mall team was established.

-On December 26, 2013, BBK Mall was officially launched in the Lugu Information Port office.

-On December 26, 2014, BBK Mall was officially renamed Yunhou.com.

-On March 3, 2015, Yunhou Global Shopping officially started operating as Yunhou.com's cross-border business.

-On April 2, 2015, Yunhou Global Shopping's mobile version was launched, and a press conference was held at the Jasmine International Hotel as a branch venue of the E-Commerce Summit.

-On April 28, 2015, Yunhou Global Shopping’s first cross-border e-commerce O+O experience store was launched in Xiangtan.

-On May 30, 2015, Yunhou Global Shopping APP was officially released.

-On August 14, 2015, Yunhou Global Shopping teamed up with Uber to create the Foodie Invisible Hand.

-On September 20, 2015, Yunhou Global Shopping’s “Time Travel Festival” exceeded 163,000 orders, and it cooperated with the subway to promote the concept of time travel.

-On November 11, 2015, Yunhou Global Shopping’s “Double Eleven Overseas Shopping Festival” received over 218,000 orders per day, with sales reaching RMB 23.04 million.

-On November 27, 2015, Yunhou Global Shopping’s first overseas self-built warehouse, the Japan warehouse, went online, creating a “novel and unique” Black Friday.

-On December 31, 2017, Yunhou Global Shopping was officially shut down.