What is NetEase Kaola & NetEase Kaola Review: Features, Pros & Cons, and Best Use Cases

NetEase Kaola is a comprehensive e-commerce company under NetEase that focuses on cross-border business. It was launched on January 9, 2015. Its sales categories include maternal and child products, beauty and cosmetics, home life, nutrition and health care, global food, clothing and bags, digital home appliances, etc. NetEase Kaola provides consumers with a large number of overseas product purchase channels with 100% authentic products, everyday low prices, 7-day worry-free returns, and fast delivery, hoping to help users "live a better life with less money" and promote the dual upgrade of consumption and life.

Name Change

In June 2018, the cross-border import retail e-commerce platform NetEase Kaola announced that it would change its name to "NetEase Kaola", officially announcing its entry into the comprehensive e-commerce market. Simultaneously with the brand name change, the new brand logo and new slogan of "NetEase Kaola" - "My Beautiful World" will also be launched on iOS, Android and web terminals, welcoming the "618" e-commerce promotion and the era of quality upgrades in mass consumption with a new look.

About NetEase Kaola

· NetEase Kaola was launched in early 2015. It is a strategic product created by NetEase with its advantageous resources. It has now grown into China's leading cross-border e-commerce platform. NetEase Kaola is committed to providing Chinese consumers with trustworthy high-quality products, surprising prices and high-quality after-sales service. Relying on NetEase's advantages in capital, Internet operation experience and media influence, NetEase Kaola provides nanny-style services for overseas brands and is known as "an excellent partner of global brands."

· NetEase Kaola focuses on the concept of self-operation and direct procurement. It has branches or offices in the United States, Germany, Italy, Japan, South Korea, Australia, Hong Kong, and Taiwan. It directly purchases high-quality products suitable for the Chinese market from the origin of the products, eliminates counterfeits from the source, ensures the quality of the products, and saves many intermediate links. They are directly shipped from the origin to China, and stored in bonded warehouses under the supervision of customs and national inspection. In addition, NetEase Kaola has jointly developed a QR code traceability system with the customs to strictly control product quality.

As one of the "first batch of pilot enterprises in Hangzhou Cross-border E-commerce Comprehensive Pilot Zone", NetEase Kaola has made many achievements in business model, marketing methods, integrity and self-discipline, and obtained the "B2C Commodity E-commerce Transaction Service Certification Certificate" certified by the China Quality Certification Center, with a certification level of four stars. It is the first cross-border e-commerce company in China to obtain this certification, and it is also one of the first cross-border e-commerce platforms in China to obtain the highest level of certification.

As a media-driven e-commerce company, NetEase Kaola is a strategic product created by NetEase Group with a large amount of high-quality resources. It effectively solves the current situation of information asymmetry between merchants and consumers, and relies on seven major advantages: self-operated model, pricing advantage, global distribution, warehousing, overseas logistics, capital and nanny-style service.

Advantages

1. Backed by hundreds of millions of NetEase users.

NetEase Kaola has accumulated a certain number of users among the white-collar group aged 20 to 45 who have strong consumption power through various targeted marketing methods.

2. Direct purchase from our own business with large purchase volume.

NetEase Kaola, which adopts a self-operated direct purchasing model, has the largest bonded warehouse area in the country. While purchasing large quantities, it can also better maintain the brand pricing system.

3. Fast payment and good reputation.

Relying on the strong cash flow of NetEase Group, NetEase Kaola has a good reputation in the industry for fast payment and good payment terms, and maintains good cooperation with suppliers.

4. High-quality resources and brand effect.

NetEase’s own media resources and brand effects can help partners enhance their brand credibility and influence, and strengthen consumer cohesion and loyalty.

5. Professional packaging to enhance the brand.

NetEase Kaola is equipped with a professional design, editing, and customer service team to package and promote the brand, fully display the brand connotation and characteristics of famous brand products, and deepen consumers' impression and cognition of the brand.

6. Big data analysis, accurate decision-making.

NetEase Kaola’s professional data statistics system can provide brand partners with comprehensive statistical data and valuable reference for their market strategies.

Settlement process

1. POP merchant entry process

(1) Overview: NetEase Kaola covers more than 5,000 high-quality brands from over 80 countries around the world. In order to better serve consumers, we are recruiting outstanding merchants from home and abroad.

(2) Recruitment categories: clothing, shoes and bags, sports and outdoor, children's clothing and shoes, light luxury, watches and accessories, mother and baby (except children's clothing and shoes), beauty and cosmetics, personal care, digital home appliances, global food, nutrition and health, home life, fresh food, virtual recharge. Starting from June 2019, clothing, shoes and bags, sports and outdoor, children's clothing and shoes and other categories will focus on recruiting high-quality brands.

(3) Settlement process:

① Application for cooperation intention and document preparation: submit a contract intention application; contact investment invitation; submit an application for approval; register for NetEase Pass; open a NetEase Bao merchant account.

② Apply for entry: submit an application for entry; apply for brand category qualifications; pay a deposit; the merchant confirms the settlement rate.

③ Pay deposit and open store: store opening and decoration; basic information maintenance; input products and move with one click; product review-listing.

2. Process for self-operated suppliers to enter

(1) Overview: NetEase Kaola cooperates with its own suppliers and has a complete self-operated warehousing cooperation model. Backed by hundreds of millions of NetEase users, it directly purchases goods in large quantities. The one-stop platform operation effectively helps merchants to carry out professional brand packaging and operation, and promotes brand growth. The platform provides unified standard customer service and after-sales service to ensure the user's shopping experience and brand image. The settlement is fast and the reputation is good.

(2) Settlement process:

① Submit an application online: Click here to enter the link, click "Apply to be our self-operated partner"; fill in the relevant information and "Submit" the application.

②Wait for Koala Business to contact you.

③Business review passed: receive invitation email; settlement process & material submission.

④The admission review is passed.

3. Factory store entry process

(1) Overview: NetEase Kaola Global Factory Store selects the top manufacturers in various industries around the world, relies on their excellent R&D, design and manufacturing capabilities, and combines the Kaola quality management system to connect factories and consumers, eliminate intermediate premiums, and directly provide consumers with low-key, high-quality, and cheap goods.

(2) Settlement process:

① Submit an application online: Click here to enter the link, click "Apply to be our partner"; fill in the relevant information, and "Submit" the application.

②Wait for Koala Business to contact you.

③Business review passed: receive invitation email; settlement process & material submission.

④The admission review is passed.

Development History

-On January 9, 2015, NetEase Kaola Global Shopping was launched for public beta.

-On January 29, 2015, NetEase Kaola started selling Chilean cherries, marking the first cross-border e-commerce fresh food order.

-On March 12, 2015, NetEase Kaola launched its first promotion: a week-long "Diaper Carnival", and broke the record for overseas diaper delivery in just about 24 hours.

-On May 20, 2015, NetEase Kaola launched the "Love Shopping Carnival", and overseas products expanded from maternal and child products to all categories including beauty and personal care, food and health, and household daily necessities.

-On June 2, 2015, NetEase CEO Ding Lei, NetEase Kaola CEO Zhang Lei and the senior management team were invited to visit South Korea, and CCTV reported the entire trip.

-On June 18, 2015, NetEase Kaola launched its mid-year promotion, and the Hangzhou Free Trade Zone ranked first in terms of the number of orders.

-On June 28, 2015, NetEase Kaola announced the establishment of a branch in Japan.

-On September 6, 2015, NetEase Kaola’s 2.0 version APP was launched on the Apple Store, setting a precedent in the industry with its scenario-based innovative experience.

-On October 23, 2015, NetEase Kaola announced the launch of nine national pavilions.

-On November 11, 2015, NetEase Kaola participated in the “Double 11” promotion for the first time.

-On December 12, 2015, NetEase Kaola announced the launch of its first fresh food business.

-On December 24, 2015, NetEase Kaola launched overseas fresh fruits, which can be delivered to Jiangsu, Zhejiang and Shanghai within 24 hours, continuing to focus on the fresh produce category.

-On December 30, 2015, NetEase Kaola laid the foundation stone for its new warehouse in Ningbo, with a construction area of ​​over 250,000 square meters. After completion, the number of orders per day can reach 200,000.

-On February 21, 2016, NetEase Kaola has supported users to use Apple Pay, becoming one of the first self-operated cross-border e-commerce platforms to support Apple Pay services.

-On March 29, 2016, NetEase Kaola announced its official launch, with a sales target of RMB 10 billion in 2016.

-On November 11, 2017, NetEase Kaola's overseas shopping sales reached four times that of 2016. It took NetEase Kaola only 28 minutes to reach the sales of the entire day of last year's Double 11, 32 minutes to refresh the cross-border delivery efficiency, and 78 minutes to double the sales of last year.

-In June 2018, NetEase Kaola announced that it would be renamed "NetEase Kaola", announcing its entry into the comprehensive e-commerce market.