What is Cuup? Cuup Review, Features

Cuup is a direct-to-consumer startup focused on providing essential bras for women with breasts.

About Cuup

• Cuup is an Internet underwear brand provider. Unlike other Internet underwear brands, Cuup does not use questionnaires to help consumers choose underwear sizes, but uses a more intuitive and efficient method - video calls. After making an appointment, consumers can communicate with Cuup's professional fit therapists for 20 to 30 minutes. During the video, the therapist will guide consumers step by step to accurately use a tape measure to measure multiple body data such as bust circumference, helping consumers find the right cut and size;
• Cuup bras have no padding or steel rings, but the excellent cut provides enough support for the chest and can also show the wearer's figure well. Currently, the brand has four bras with different cuts, all of which have 40 sizes from 30A to 38H, and the price is $68.

Cuup's design philosophy

• Cuup's design philosophy is rooted in the daily reverence for every female body. Cuup reveres the female form and believes that the act of getting dressed every morning should always be different.
• Designing silhouettes that naturally shape and unabashedly celebrate the female body, curating colors through an artistic lens to elevate the bra from a utilitarian basic to an expressive foundation, delving into art history and appealing to modern muses, Cuup measures the woman’s body and creates collections strong enough to support her;
• Cuup's signature unlined style explores the sensual relationship between fit and freedom, and the single layer of breathable high-performance fabric is a signature detail of Cuup bras;
• Cuup’s bras are inspired by the women who wear them: modern femininity, sensuality and power that blends beauty and strength;
• Customers’ go-to lingerie doesn’t have to be plain, the rich colours of Cuup’s core collection are paired perfectly with bold, limited edition colour drops.

Cuup's design innovation

• Where others add excess, Cuup focuses on excellence. From high-performance fabrics to innovative flexiwire, Cuup is engineering a new standard of sexiness: one with minimal embellishment and maximum support.
• Pushing the boundaries of lightness without sacrificing support, with open knit construction and 4-way stretch, Cuup's powermesh is the secret behind Cuup's signature unlined look;
• Cuup's microfiber is designed for all-day support, hugging the body and disappearing under your clothing. Micro offers more coverage than Mesh without losing that unlined, free feeling.
• Cuup’s flexible underwire moves with you, without pinching or poking, which most women question until they feel what’s right;
• Working at the intersection of functional design, fashion and innovation, Cuup creates beautifully designed and expertly crafted products that break the compromise between sexiness, style and support.

Cuup's Mission

Redefining the look and feel of lingerie for women